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5 Ways to Boost Your Fundraising on Giving Tuesday

1. Social Media

You can use social media to tell your story about the Empire State Ride – what inspired you to bike across New York State? How can your audience get involved in helping you meet your goal? We have created social media badges to post to your Facebook, Twitter, or Instagram. Use these images to grab people’s attention and then share your story. It’s also a great idea to link directly to your fundraising page so it’s easier for people to donate.
You can also use social media to recognize those who have already donated to your campaign. Tagging a donor in a “thank you” post will make them feel appreciated for donating.

2. Email

Sending an email to families, friends, teachers, etc. is a great way to reach out to people in your larger social network. Be sure to come up with a creative subject to grab your audiences’ attention- “Cycling against cancer!” or “I ride for Roswell”. Once you have grabbed their attention with the subject line, tell them your story about Empire State Ride! Ask them if their company will match their donation or if they can forward your email to their contacts. We’ve updating your Fundraising Dashboard with a Giving Tuesday template to help you get started!

3. Ask for specifics

Being specific when asking for donations is essential on Giving Tuesday. Most donors want to see their gift have a direct impact on the cause, so it’s important to promote the specifics about Empire State Ride in order to get the best fundraising results. Share this link or printed document with your donor audience to help them understand how their contribution can make a difference – Where the Funds Go . This ensures donors that their money is being put to the best possible use.

4. Track Your Progress

Make a goal for yourself on Giving Tuesday and create a goal tracker, whether it’s a thermometer or social media updates, create a way for people to see your progress. If people see your thermometer increasing rapidly, they might become inclined to join the excitement! Or if somebody sees you are only $100 away from your goal, they may be willing to help you meet it. This kind of transparency and interaction with the donors can really make a difference.

5. Encompass the Holiday Spirit

After all, this is the season of giving. Many people want to give back around the holidays and this is your chance to help them. Remind people of the holiday spirit and that their contributions will make a difference emotionally and spiritually to our patients, especially during the holiday season.

Click here for #GivingTuesday Resources!

Why should I register for the Empire State Ride?

How did you get here? (That wasn’t meant to be a philosophical question.)

Did you come upon some of the inspirational photos from last year’s Empire State Ride? Did you find us because you are looking for an awesome cycling challenge? Or maybe you are looking for a way to make an impact in the fight against cancer?

Whether you’re looking for your next adventure, your next way to make a difference or your next challenge, you landed in the right spot. In case you don’t already know about us, we’re the Empire State Ride. For the past three summers, we’ve gathered a bunch of passionate cyclers for a one-of-a-kind cycling adventure across New York State with one mission: to end cancer.

Last year, more than 100 participants raised a half-million dollars for cancer research at Roswell Park Cancer Institute. This year, we want to make an even greater impact with a goal of raising more than $1 million.

If you’re looking to be a part of something bigger than life, you should add the Empire State Ride to your bucket list. Why? Just watch this testimonial from one of our ESR veterans, Eric Worral.