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Join us at the finish line!

Our ESR road warriors have committed to a 500+ mile journey across the state. Over seven days, they’ll tackle long distances, hills and exhaustion to honor everyone affected by cancer. Help us celebrate their accomplishment by cheering them on at the finish line! All enthusiasts welcome. 

Saturday, July 30 @ 2 p.m. – 6 p.m.

There will be food trucks, music and programming to honor our road warriors and congratulate them on completing their adventure. Our road warriors will cross the finish line around 4 p.m.

Here's what you can expect

  • Food trucks
  • 42 North Brewing Tap Trekker
  • Live music
  • Programming on our riders’ impact
  • Opportunity to purchase ESR gear
  • Awesome signs and plenty of cheering
  • Smiles as hundreds of road warriors embrace that finish line feeling

What to Bring

  • Enthusiasm
  • Inspiration and willingness to create a sign
  • Spending money and appropriate gear for the weather

Parking

Map showing parking in Niagara Falls

Homestretch! How to get those last-minute donations.

Your fundraising efforts for Empire State Ride fuel critical research that directly impacts the lives of cancer patients at Roswell Park. As we enter the final weeks before our weeklong challenge, now’s the time to rev up donations to reach your goal in time for the big day. Whether you’ve already passed your goal or you’re almost there, we have you covered with fundraising tips to help you go the distance.

Check out these words of advice from your fellow road warriors.

🚲 leT YOUR DONORS KNOW THEIR IMPACT IS huge.

“From a fundraising standpoint, it’s really important for riders to stress that every dollar you raise gets multiplied by 13***. When you can show that financial impact, it is huge. People buy $10 worth of raffle tickets, for example, and it becomes $130 in grant research dollars. When you start putting it like that, it’s really easy for someone to give that $10. If you give me a hundred dollars, now it becomes $1,300 in grant research money. The power of that is amazing.” 

– Road warrior Shelley Unocic.

*** For years, we’ve told you that your $1 donation can turn into $13 in external funding for cancer research. Now, we’re proud to announce that your $1 donation is now creating $23 in funding. This is thanks to your incredible support and the hard work Roswell Park researchers put in every day to advance new discoveries. 
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🚲 Team together.

“Everyone on our team went out and got donations. We purchased some things on our own and put baskets together. One hundred percent of those proceeds are going back to our team goal.”

– Road warrior Shelley Unocic.

🚲 Give people something in return.

“Try to do things that people can actually get something else out of, as well. Instead of just asking them to hand over a donation, ask them to put money toward a dinner or raffle.”

– Road warrior Erica Pompey

🚲 Don’t be afraid to ask.

“My father always said, ‘If you don’t ask, all they can do is say no.’ Right now, what I do for fundraising for team GBY9 is mail out 400 letters. Anybody that I know gets a letter —my doctor, my lawyer, the cleaners, whoever. Anybody I know will receive a letter. And that’s how I do my fundraising.”

– Road warrior Maria Thor

🚲 Remind people what it’s all about.

“I hit and bring to heart what it is really about. It isn’t really about the cycling, which is the fun part, but it’s about how we support the Roswell Park community and help with the fundraising for the clinical trial processes.”

— Road warrior Richard Noll

 

🚲 Use Your Contacts

“I use a very simple process. What I do is this: Every night at this time of the year, as I’m watching TV, I open my fundraising app and go into my phonebook, and I send personalized text messages with the link. Hey, Steve, it’s Rich. Hope all is well. As you know, this is my fifth year riding for Roswell. I would love your support again. I go through one letter of the alphabet every night. Then I go through my emails. Then I go back, and I start making personal phone calls.”

— Road warrior Richard Noll

However you choose to fundraise, keep the momentum going!

Read more about your impact.