Ready to become a road warrior?
When you sign up to ride with us across New York State, you’re committing to raising funds that pave the way for innovative cancer research and clinicals trials. Much like training for the 500+ mile adventure, becoming a fundraising master can also take practice.
The good news is you’re not in this alone!
Our Empire State Ride team is providing you with a wide variety of fundraising tools, including imagery ready for your social media feed, the ESR MyHub App and print materials like custom business cards. Read more about the fundraising tools available here.
As you’ll learn throughout your journey, your fellow road warriors can also be a great source of guidance. We asked registered riders in our private Empire State Riders Facebook group to share their advice for first-time fundraisers.
Here’s a look at what they had to say:
Thomas F: “Start now by leveraging social and business cards!!!”
Shelley A: “Start early … some will be happy to donate to your ride. Others need an incentive. If you can get a major prize, (TV, tickets to a game, etc.), then run a raffle. They love a chance to donate while having a chance to win something. Good luck!”
Dennis B: “Be creative – we are doing football squares, bowling. Some people are doing beer blasts. Key – be sure to tag people on Facebook when someone gives you a donation and thank them. That really helps your friends see it. Their friends see it, etc.”
Mark S: “A local brewery is letting me run a 50/50 during their trivia night!”
Steve M: “Some businesses will let you do a match event and donate a portion of proceeds to your ride. I did this twice with Chipotle. Invite friends/family on a specific night to get dinner at your local participating restaurant, and they donate 33%. Easy to do!”
Maria C: “My father said always just ask, You may be surprised, and I always keep my letters and cards with me. Ask everyone you know!”
Greg P: “March Madness contest. Get businesses to donate prizes. Then contestants make donations to ESR to get a ballot and play. We have a traveling trophy with names of winners from the previous 28 years.”
Chris H: “Don’t say their ‘no’ for them. If you don’t ask, then are you saying their ‘no’ for them. Don’t be shy. Don’t be discouraged by the no’s you get. But at least give them a chance to say ‘yes’ by asking.”
Marah C: “Tell everyone about the incredible event!”
Alan K: “You and your donors should check with their employer to see if they offer a company match for any donations made to ESR. My company will match up to $1,000 to any 501c3 charitable organization.”
Michelle Lynn B: “Always ask and give people the opportunity to give!”
Mark S: “If you do a 50/50 event, be sure to add a Venmo or QR code.
Jason M: “Be assertive. Lives depend on this mission.”
Want more fundraising tips? Check out last year’s advice to first-time riders.
Need more guidance?
Please contact the Empire State Ride team at 716-845-3179 or via email at email@example.com.