Pitching Yourself to Local Media

Posted on December 11, 2025 by Jackie Roberts McDonough

Pitching Yourself to Local Media

Your Empire State Ride in the News 📸

As an Empire State Ride road warrior, you’re doing something amazing: riding 500+ miles across New York State to raise funds for cancer research. The more eyes we can get on your incredible efforts, the better, and we need your help to make that happen! Since our riders come from more than 27 states, plus Puerto Rico and the Virgin Islands, imagine the people we could reach if we had local media coverage (or, hey, even national) in each of your hometown markets?

Here’s your guide to pitching your ESR journey to media.

1. Make a list of the media outlets in your area

Is there a feature show that seems like it would be a good fit? Is there an anchor or reporter with a connection to cancer who might take an interest in this story? Find their contact information and get started!

2. Think about messaging

Once you have your list of contacts, think about your messaging and make that first contact. It always makes more of an impact if you can include details on your personal connection to the cause. Here’s an example of an introductory email:

a. [Subject] Story Pitch: I’m riding 500+ miles across New York State to raise funds for cancer research

b. [Body] Hello, [name]

c. My name is _______. I’m a _____ native, and I’m cycling 500+ miles across New York State to raise funds for cancer research at Roswell Park Comprehensive Cancer Center, the nation’s first institute dedicated to cancer research. My goal is raise $____ for the cause. So far, I’m at $______. This seven-day adventure, Empire State Ride, begins in New York City on July 25, 2026, and ends in Niagara Falls on August 1, 2026. My ‘why’ for taking on this challenge is ____________________. I would love to do an interview with you to raise awareness for this incredible cause as I prepare to take on this journey. If you’re curious about the event, check out the ESR press-kit here. Please feel free to contact me at XYZ.

d. Thank you for your time,

e. [Name]

f. **Link to your fundraising dashboard**

3. Let Us Know!

If you hear back from one or more outlets, let us know! We are happy to provide you with video content of previous Empire State Ride events, impact information and more. If they’re interested, we could even get someone from our team to do an interview (virtual or in-person, depending on the area), as well.

4. Here's Some Fast Facts

To help your pitch, here are some fast facts:

Empire State Ride road warriors each raise $3,500 for cancer research at Roswell Park Comprehensive Cancer Center.
Nearly 250 riders joined Empire State Ride on the road in 2025, 46 of whom were cancer patients or survivors.
Over the event’s history, riders have raised more than $12 million for the cause, with $1.9 million raised for cancer research in 2025 alone.
Empire State Ride officially started in 2015, but one year prior, event founder Terry Bourgeois set off on a solo ride across New York State to test the idea of a cross-state cycling fundraiser.
For every dollar raised through Empire State Ride, Roswell Park scientists are able to leverage an additional $23 in external funding toward their research projects.

As an organization, we will also pitch stories throughout the recruitment season, but sometimes pitches from individuals can reach a different audience.

Keep us in the loop as you’re pitching to local media. We can help guide you along the way, from your first contact leading up to a potential interview. Ready for your close-up?! Use your passion to help get the word out about Empire State Ride in your hometown and across the country.

Get inspired. Check out these examples of ESR in the news:

Empire State Ride finished 500-mile trek across New York State | wgrz.com

City Man To Bike 500 Miles for Pediatric Cancer Research Fundraiser | News, Sports, Jobs – Post Journal

Huntington Native to Bike 500 Miles to End Cancer

Pedaling for Hope: 300 Cyclists Unite in a 500-mile Journey for Cancer Research

Excelsior Riders Fuel Pancreatic Cancer Research

Posted on May 13, 2025June 17, 2025 by Jackie Roberts McDonough

Excelsior Riders Fuel Pancreatic Cancer Research

By committing to ride 500+ miles across New York State while raising funds for cancer research, Empire State Ride (ESR) road warriors know they are making a difference. The impact of ESR is happening right now, in New York State and worldwide.

When a rider raises $10,000 or more, they achieve Excelsior status. Within that group, road warriors who raise $20,000 or more reach a new level. Their funds are designated to a specific research project, approved by the Scientific Advisory Committee (SAC) at Roswell Park Comprehensive Cancer Center.

Here’s a look at the most recent SAC grant awarded to promising cancer research.

Pancreatic Ductal Adenocarcinoma Research

Pancreatic ductal adenocarcinoma (PDAC) is a devastating disease with a five-year overall survival rate of only 13%. That high death rate is largely due to the fact that the disease is often diagnosed too late and tends to be resistant to commonly used treatments like chemotherapy and immunotherapy. Current immune therapies, which are designed to help the body fight cancer, have not been very effective against PDAC because the tumor has a dense and poorly developed blood supply.

That’s where Dr. Aftab Alam and his team at Roswell Park come in.

An Urgent Need for New Treatment Options

Dr. Alam, Research Assistant Professor of Oncology, Department of Immunology, is working to uncover new treatment options to improve survival rates for PDAC patients. His research will focus on how fungi in our bodies might impact the development of pancreatic cancer.

“With this support, I will be able to improve my research, collaborate with other researchers in the field and gain a better understanding of how this type of cancer works,” said Dr. Alam.

Being selected for SAC funding is a competitive and rigorous process, one in which Dr. Alam needed to demonstrate high potential and established groundwork.

This project aims to explore how interactions between cancer and any present fungi affect the release of an immune signaling protein, which could ultimately impact the progression of the disease. Understanding the role of the exocyst complex (an important protein complex) could lead to new treatment strategies to change the tumor’s environment, encouraging a stronger immune response against PDAC and improving pancreatic cancer patient survival.

The Impact of Donor Dollars

For every dollar donated through events like ESR, Roswell Park is able to leverage an additional $23 in external grant funding for cancer research. That means the miles cycled by our road warriors are fueling lifesaving work and paving the way for the next generation of cancer care. Without those donor dollars, projects like this one may not have the resources to get off the ground and propel the next critical phase of research.

“I want to extend my heartfelt gratitude to all the participants of Empire State Ride. The scientists at Roswell Park deeply appreciate your incredible commitment and effort in funding our research. Your dedication not only raises vital financial support but also amplifies awareness of the critical importance of cancer research. Every mile you ride makes a profound difference and inspires us to push forward in our work. Thank you for being true champions of cancer awareness and for bringing hope to the fight against cancer. You are making a significant impact! Keep pedaling, you have our unwavering support and appreciation.”

— Dr. Aftab Alam

Curious about what other projects ESR Excelsior riders have funded over the years? Click here to learn more.

$1 to $23

Fueling Triple Negative Breast Cancer Research

Life on donor-funded clinical trial: SurVaxM

Posted on May 13, 2025June 18, 2025 by Jackie Roberts McDonough

Life on donor-funded clinical trial: SurVaxM

In January 2022, Tracey Kassman, then 64 years old, faced the reality that her life may be ending sooner than expected. She was diagnosed with glioblastoma after doctors uncovered a brain tumor. Glioblastoma has an average life expectancy of 12-18 months.

“I had sort of made peace with the idea that this is a terminal illness, but I also realized that there was a whole lot of other stuff that I wanted to do,” said Tracey.

Tracey underwent radiation and chemotherapy at Roswell Park Comprehensive Cancer Center. Then, to her surprise, that April, she was presented with another option.

“Dr. Chinazom Ibegbu, who I adore by the way, said, ‘I think you would be a good candidate for this vaccine that we’re running trials on. Would you be interested in participating?’ And I was like, ‘Let’s see … It’s a really bad prognosis if I don’t do anything, so let’s just do everything we possibly can to try to make sure that I have more birthdays.”

And so, Tracey enrolled in the double-blind SurVaxM clinical trial. That was three years ago.

SurVaxM Brain Cancer Immunotherapy

SurVaxM is an immunotherapy for glioblastoma, a type of aggressive brain tumor. The new treatment option was created in a lab at Roswell Park by Dr. Robert Fenstermaker, Chair of Neurosurgery and Dr. Michael Ciesielski, Assistant Professor of Neurosurgery.

In 2024, SurVaxM received Fast-Track status from FDA. Funding from events like Ride for Roswell and Empire State Ride (ESR) played a key role in getting these trials off the ground, which in turn benefits patients not only here in New York, but now nationwide.

“When the opportunity came for me to have another way to extend my life, it was like I had to switch gears of, ‘I’m going to die right away’ to ‘Hey, maybe not,’ and I kind of liked that, ‘Hey, maybe not.’ I felt so lucky. I felt lucky to be here. I felt lucky to be surrounded by people who cared at Roswell Park. I still feel lucky.”

Life on the clinical trial

Since Tracey is on a blind clinical trial, she doesn’t know for sure if she’s getting the real medication or the placebo. But, she jokes, “I have my suspicions.”

Today, Tracey is focusing on life beyond being a patient. She’s diving into the things she loves; she completed a writing workshop, taken up water aerobics and is spending more time working in her garden and with her family.

“This treatment doesn’t interfere with any part of my life really, other than getting here two days every two months.”

Message to Roswell Park Fundraisers

Tracey believes supporting cancer research is more important now than ever before, and she is grateful to the people who dedicate their time and talents to raising funds for Roswell Park.

“The thing that makes Roswell Park so great is that they’re preeminent in the research field,” she added. “The reputation is great, but it’s only great because they care so much about the patients. Any effort that somebody wants to give, any money they want to raise or how many miles they want to ride has got to be fueled by that feeling that this is worthwhile. And of course it is.”

After all, Tracey is just one example of how worthwhile those efforts truly are.

For every dollar donated to Roswell Park directly or through events like ESR, our experts are able to leverage an additional $23 from external grants for cancer research. This is thanks to the support of road warriors and the hard work of Roswell Park researchers.

“I don’t know of any other charity in Buffalo that’s as focused as Roswell Park is. That’s how you know that any money being raised is not wasted. It’s going to be used for patient support and staff support and research,” Tracey exclaimed. “That gives you a great feeling. They grew SurVaxM right here. It’s a homegrown thing. I’m all about that.”

The phase 2B randomized SURVIVE trial is currently underway with existing patients at Roswell Park and 10 other centers nationwide but is no longer recruiting new patients.

How ESR is fueling the next breakthrough in cancer care

The ‘why’ behind ESR’s co-presenting sponsors

Posted on April 17, 2025June 18, 2025 by Jackie Roberts McDonough

The ‘why’ behind ESR’s co-presenting sponsors

Empire State Ride’s mission to end cancer is what compels more than 200 people to cycle across New York State every July. But, the riders aren’t the only people called to this movement. For our co-presenting sponsors, Port X Logistics and Timberbuilt, the impact of this event is also personal.

Let’s get to know ESR’s co-presenting sponsors.

What is Port X Logistics?

Port X Logistics is a transportation company that specializes in expediting containerized cargo throughout the U.S. and Canada. Their core beliefs include, “deliver WOW through service” and “embrace and drive change.”

What is Timberbuilt?

By combining timeless aesthetics with the industry’s most energy-efficient enclosure system, Timberbuilt creates comfortable, architecturally distinct, sustainable homes with take-your-breath-away looks engineered to last generations.

The path to partnering with ESR

This is the third year Port X Logistics is sponsoring ESR. CEO and founder Brian Kempisty says they got involved when someone on their team had a loved one undergoing treatment at Roswell Park Comprehensive Cancer Center.

“Since then, we have sadly had even more family and friends of team members sent to Roswell Park to receive treatment, and we have come to be familiar with what Roswell Park and ESR do for the cancer community and the differences and progress they are making in cancer research,” Kempisty explained.

Timberbuilt is a new ESR sponsor this year. When they learned of this seven-day adventure to raise funds for cancer research at Roswell Park, they didn’t hesitate to join the cause.

“At Timberbuilt, we’re incredibly proud of our Western New York roots. Whether it’s gifting local maple syrup to out-of-town clients or enthusiastically saying “Go Bills!” in every conversation, we truly embrace the spirit of our community,” said Irene Klemens, the social media manager at Timberbuilt. “With a world-class cancer research facility right in our backyard, supporting Empire State Ride felt like a natural fit.”

Partnership with purpose

Leaders at Port X Logistics and Timberbuilt understand that doing their part to raise funds for critical cancer research not only benefits their own teams, but also their communities and – in a greater sense – their world. That’s because when you support Empire State Ride, you’re fueling the next great breakthrough in cancer care.

Port X Logistics

“At Port X Logistics, supporting Empire State Ride means being part of something bigger than ourselves. It’s not just about logistics (although there is a lot of that involved in making sure the event is successful). It’s about backing a powerful mission to raise funds for cancer research. We’re proud to stand behind the riders as they push through every mile and to celebrate community, determination, and impact.”

Timberbuilt

“While we’re in the home-building industry, cancer has touched each of us in some way. From family friends to parents to aunts and uncles, we all know someone who has battled against cancer. And many of them received treatment at Roswell Park. Supporting this event means supporting the institutions that have been there for us during some of our most challenging times. We’re proud to contribute to a cause that can make a real difference for so many families and individuals facing cancer.”

Interested in teaming up with ESR?

There are many different ways organizations can get involved in ESR, including sponsorship, in-kind donations, volunteering and more.

To find the best opportunity for you and your workplace, contact Marianne Minbiole.

Learn more about partnering with ESR

What are you waiting for? Let us help you make your decision

Posted on April 3, 2025May 7, 2026 by Jackie Roberts McDonough

What are you waiting for? Let us help you make your decision

There’s a reason you keep returning to the idea of doing Empire State Ride. So, what’s holding you back? With the help of some current road warriors, we want to guide you in answering that question and give you the tools to commit to the adventure of a lifetime.

**Some of the input from road warriors was gathered from the registered riders’ Facebook group, something you could be a part of once you sign up!

What is Empire State Ride?

Empire State Ride (ESR) is a 500+ mile cycling challenge beginning in New York City and ending in Niagara Falls, New York. Catered camping is an essential part of the experience, with meals, tents and programming provided each day.

However, ESR is more than just a ride. Funds raised through this event are paving the way for the next generation of cancer care. Since ESR began in 2015, it has raised more than $10 million for cancer research and clinical trials at the nation’s first cancer center dedicated to research, Roswell Park Comprehensive Cancer Center.

That’s the overview; now, let’s get into some of your specific questions!

What if I don’t know anyone on ESR?

The ESR Community grows every year. You may enter this journey as a solo rider, but you’ll cross the finish line with nearly 300 like-minded individuals, brought together with a common goal.

“I was on the fence 3 1/2 years ago. I never thought I could do something this "crazy.” I decided, if people could go through all cancer treatments, I could try and do something I love in their honor and raise money for research. I thought I was just going to ride one year. I got hooked. I challenge you to join me and let me know how it was once you cross that finish line. Strangers at the start become family by the end. I'm addicted to this ride.”

Mary

Four-time ESR road warrior

“You’ll connect alright. 250 new brothers and sisters. All great folks to welcome you.”

A person with a red clown nose and round sunglasses wears a blue cap with "500" printed on it. They are dressed in a yellow patterned shirt over a graphic t-shirt that reads "Empire State Ride." The background is a blurred outdoor scene.

BillyTheKid

Three-time ESR road warrior

But … that’s not all. New riders can also opt-in to receive an ESR mentor who will guide them through fundraising, training, packing and more. Mentors are returning riders who can pass their knowledge onto first-time road warriors and help answer any questions leading up to their week on the road.

Is my skill level on par with the ESR route?

Cycling from one corner of New York State to another over seven days is no easy task, even for experienced riders. However, there are resources and tools you can lean on to modify or enhance your ride.

ESR partners with professional cycling coach Charlie Livermore as an advisor and friend. Charlie is not only a coach at Synergy Performance Systems, but he also serves as a training consultant on our adventure across New York State. He offers his expertise and tips to all ESR riders and joins us on the road each July to ride 500+ miles. Charlie put together three different training plans (beginner, intermediate and advanced).

Check out the training plans

Relaxed Route: Riders wanting to shorten the days’ mileage can take a morning shuttle to rest stop two as an added “boost.”

“People, the staff and volunteers are AMAZING. The route is a little tough but beautiful. The support staff has your back. No shame in taking the buster bus or SAG,” said Mary Reilly.

Hilly Route and Bonus Miles: Riders looking for an additional challenge have the option to add 20 additional miles to the end of either the standard or hilly route on days one and two. They can also opt in to a hilly alternative route on days two and four that deviates from the standard route.

See the full route here

What about fundraising? I’ve never done it before!

Every ESR road warrior is responsible for raising $3,500. While that amount might seem intimidating at first, our fundraising experts are here to help you each step of the way. Tools include an ESR app, customizable printed materials, social media graphics and more. Additionally, the ESR staff can offer guidance, answer questions and support you in your fundraising efforts.

Hear from our fundraising experts

Another key part of fundraising is understanding where the funds go. As an ESR road warrior, you can truly change lives. The funds you raise support cutting-edge cancer research at Roswell Park and ultimately influence how we treat all types of cancer, everywhere.

Our mission to end cancer keeps ESR riders motivated and inspired.

“Two of my siblings, Bobby and Carolyn, along with others in my family were taken too soon by cancer, and that is the reason I ride. I encourage others to join this amazing experience and do something tangible to impact cancer research.”

Rich

Two-time ESR road warrior

How does camping work?

ESR is a seven-day journey, and catered camping is provided each night up until you cross the finish line. For many riders, the memories made at camp are a highlight of the experience.

“Camp is part of the camaraderie that makes ESR so special. It’s a great way to meet other riders and hear why people are there."

Steve

ESR Co-Chairman

Our behind-the-scenes team handles the set-up and take-down at each campsite. You’ll be provided with a tent, air mattress, clean towels and the daily delivery of your luggage from one stop to the next. Camping also includes a shower truck, rest rooms, bike mechanics, massages for purchase and more.

Learn more about camping

Still have questions about the adventure? Don’t let the unknown hold you back from joining this incredible cause! Reach out to our team at EmpireStateRide@RoswellPark.org or 716-845-3179.

Registration closes on June 1. Don’t miss this opportunity to meet your community and build a lasting legacy.

After all, road warrior Rich Catan put it best: “If not now, when? You can do it!”

Register today

Read the stories

Meet the ESR licensed massage therapists

Posted on March 11, 2025June 20, 2025 by Jackie Roberts McDonough

Meet the ESR licensed massage therapists

Riding more than 500 miles a day across New York State can be a lot on your body, and that’s why licensed massage therapists (LMTs) are along for the journey as well. Empire State Ride (ESR) road warriors can sign up daily for massages during their seven-day cycling adventure. The massages are 30 minutes long and $50 at the rider’s expense.

The LMTs on the road are not only experienced and well-versed in their craft, but many of them also feel personally called to ESR’s mission to end cancer.

Graziella Androne

Graziella is from Albany, New York! She has been working at Active Therapeutic Massage and Wellness in Clifton Park for three years. She also opened a new business, Complementary Angles Massage PLLC, in Schenectady this past year. She loves attending ESR because she is personally connected to the mission. She has lost a few loved ones to cancer.

“The people make the event. Creating relationships with those I’ve seen for multiple years at the event and the enthusiasm of everyone involved whether it be the staff or the riders is what makes it all worthwhile.”

She says being able to offer what she loves for the riders who need the massages after days of riding is very fulfilling.

Donna Bridges

Donna grew up in the Buffalo, New York area, where Roswell Park Comprehensive Cancer Center is located. She has been a massage therapist since 2003, and she works at Southtowns Medi Spa.

“In April 2010, my dad lost his battle with lung cancer just six weeks after he was diagnosed. After I lost him, I knew I wanted to make a difference in the lives of cancer patients and their families.”

That June, she decided to participate in Ride for Roswell, a Buffalo-based Roswell Park cycling fundraiser, and she has returned every year since.

In 2017, she rode in ESR with her two oldest brothers in memory of their dad. “It was a challenging and unforgettable week where we met so many incredible people, some being cancer survivors themselves.”

Donna came back to the event in 2019 as a massage therapist, and she has stayed with the team since then! “It’s extremely rewarding being part of the team that aids in the recovery and relaxation of the riders who are pushing their bodies to the limits.”

Kirsten Bjalme-Evans

Kirsten received her education at the Center for Natural Wellness in Albany, New York. She became a Licensed Massage Therapist in March of 2020. Along with Swedish Massage and Reiki, Kirsten has training in Polarity, Myofascial Release, Reflexology, Sport, Craniosacral Therapy and Aromatherapy.

She is forever in pursuit of learning how to make herself more proficient in all modalities. Kirsten is expanding her knowledge in eastern bodywork and medicine, all in the hopes to help clients find their way to better whole body health.

Jillian Blaszkowiak

Jillian is a NYS Licensed Massage Therapist and insured member of the American Massage Therapy Association. She completed a two-year hands-on education program at The New York Institute of Massage in July of 2021, and she received her License for Massage in October 2021.

Outside of work, Jill enjoys spending time in nature, playing volleyball, and hanging out with her dog.

Jill’s appreciation for natural healing led her to her career in massage therapy. She believes everyone deserves to feel a sense of peace in their body, and she strives to provide that for her clients in a comfortable and healing space.

Krysta Cwynar

Krysta is the owner and co-founder of Universal Strength Wellness Center. She specializes in deep tissue massage, assisted stretching, cupping therapy and sports massage. She has worked with professional athletes, including the Buffalo Bandits, to help them stay refreshed, focused and ready for every game. Krysta says her experience as an LMT for ESR in 2023 was lifechanging.

“The road warriors inspired me so deeply that I became a rider myself in 2024. Watching each rider show up every day, hearing their stories and witnessing their unwavering strength is by far the most inspiring and my favorite part of the week. Losing my best friend to cancer in 2017 was a defining moment in my life, and I vowed to do whatever it takes to help cure cancer.”

Krysta believes ESR has given her a way to channel that passion into action. “I’m honored to be part of this incredible community.”

Amy Kincaid

Amy is from the Schenectady area, and she is an owner of Active Therapeutic Massage and Wellness in Clifton Park. She has been a massage therapist with Empire State Ride for three years.

“Cancer has affected many family members and friends and I look forward to being at ESR each year.”

Amy enjoys getting to know the riders, working with them after they’ve had a long day on the bike and helping them get ready for the next day’s ride.

Kristina Locci

Kristina works at Capital District Massage in Albany, New York. She has been a massage therapist since 2011, working at CDM since February 2013.

“Supporting ESR allows me to be a part of something spectacular in the fight against cancer. My favorite part of this ride is hearing the stories from the riders. Honestly, I just enjoy the whole experience.” This will be her fourth year on the road during ESR.

Jennifer Risenhoover

Jennifer is one of the owners of Active Therapeutic Massage and Wellness in Clifton Park, New York. She has been a massage therapist for six years.

“I started massaging for Empire State Ride three years ago in honor of my step father who passed from cancer in April of 2022. I look forward to seeing all the riders each year and being a part of this amazing foundation.”

Abby Rockwood

Abby is an LMT and the owner of Breathe in Massage by Abby. She is from Hamburg/Buffalo, New York. She has been an LMT for more than three years, and this is her fourth year working ESR.

“I was first invited on this fantastic adventure by a fellow LMT. Like many on this ride, I have had several family members receive treatment through Roswell Park and I knew ESR was something I wanted to be a part of.”

Her favorite thing about ESR is the energy of all the riders.

“It is truly contagious and what brings me back each year!”

Want to get involved?

Are you interested in being a part of Empire State Ride without the 500+ mile commitment? Join the adventure as a volunteer!

ESR Volunteer Opportunities

Hitting Your Fundraising Goals

Posted on February 6, 2025February 6, 2025 by Jackie Roberts McDonough

Hitting Your Fundraising Goals

Once you sign up for the Empire State Ride (ESR), you commit to raising at least $3,500 for the cause. Those $3,500 in donations go a long way when it comes to treating patients today and finding cancer cures for tomorrow. Remember, for every dollar donated through ESR, Roswell Park researchers can leverage an additional $23 in additional grant funding.

Learn more about $1 to $23

If you’re stumped on how to reach your fundraising minimum, we’re here to help!

Meet our fundraising experts Regina, Mackenzie and Sierra!

Years with ESR: 2

I’m looking most forward to … Weedsport! By Day 5, everyone on the road has created new lifelong friendships. We get to celebrate making it most of the way to Niagara Falls and we recognize our awesome fundraisers!

Out-of-the-box fundraising idea: Don’t underestimate the power of social media! Promote your fundraising page and share why you ride. Explain to your potential donors how much of an impact they really have by sharing where the funds go. Don’t forget to join the Facebook group “2025 Empire State Riders” and ask our returning riders what fundraising efforts are most successful for them!

Contact: sierra.etkin@roswellpark.org

Sierra

Mackenzie

Years with ESR: 6

Favorite part of ESR: It’s hard to pick just one! I love seeing a rider conquer a day of riding that they didn’t think they could do. I love hearing stories throughout the week of why riders decided to join ESR, I love the scenery at all of the rest stops, and the band at Weedsport was the best!

Out-of-the-box fundraising idea: I always make a public show of thanking my donors. It’s not only a great way to thank those that have given but it draws attention to your fundraiser every time you do it. You never know which Facebook friend will decide to donate.

Contact: Mackenzie.giancarlo@roswellpark.org

Years with ESR: This is my first year!

I’m looking most forward to … getting on the road this summer and experiencing the community aspect of ESR. I’ve loved getting to connect with riders over the phone and learn their “whys” to ride. I’m excited to witness and feel those “whys,” and to share my own over 7 days and across 500+ miles with this community.

Out-of-the-box fundraising idea: Encourage donors to forgo their daily/weekly coffee. Set aside that money for a set period of time and donate it instead! For example, if you forgo two $6 coffees a week for 6 weeks, that’s $72 you can donate!

Contact: regina.misercola@roswellpark.org

Regina

Get Started

For anyone new to the fundraising game, the main piece of advice we have is to utilize ESR resources. Riders have access to exclusive social media badges, print materials, informational documents and even an Empire State Ride app. Check out our full toolkit here.

Hitting your $3,500 fundraising minimum starts with taking a few simple steps once you register. We encourage all riders to personalize their fundraising pages (dashboards) with a photo and a few sentences explaining why they’re participating. In other words, why does this cause matter to you?

Lean on Social Media

Once your dashboard is updated, share it within your network! That means family members, friends, coworkers and more. You can share the link to your dashboard via email, text and, of course, social media posts. Facebook posts and Instagram Stories are great resources for getting the word out about your fundraiser.

Have professional connections who may be interested in the mission to end cancer? Try sharing the link to your dashboard in a post on LinkedIn. All these outlets can be beneficial for fundraising, and the key is consistency. Remind your friends and followers often with several posts leading up to the event.

Download the ESR MyHub app

Download the ESR MyHub app to reach your fundraising goals even faster. The app will help you secure donations, track your progress toward your goal and even offers mobile check deposit!

Donate to Your Own Page

When trying to reach your fundraising minimum, start off strong with a donation to your own fundraiser. Even a $5 or $10 self-donation shows your network that you’re serious about raising funds, and you’re invested with them!

Share the Facts

Donations to Empire State Ride benefit critical cancer research and clinical trials at Roswell Park Comprehensive Cancer Center. Utilize the resources from ESR to show your donors (and potential donors) the real-life impact of their gifts.

Check Your Email

The ESR team communicates with riders heavily through email. Check your email regularly to stay in-the-know, learn about your impact and read spotlights on ESR road warriors. You may also find tips and tricks, fundraising incentives and other tools to help guide your journey heading into your weeklong adventure.

If you do all the steps above, you’ll be well on your way to hitting $3,500! But don’t stop there. Set your goal higher every time you hit it, and you’ll be amazed at the difference you can make.

And don’t forget, our team is cheering you on each step of the way! Contact EmpireStateRide@RoswellPark.org or 716-845-3179 with questions or concerns as we prepare for ESR.

More Fundraising Tips

Recaudación de Fondos Divertida

Posted on January 15, 2025January 17, 2025 by Jackie Roberts McDonough

Cómo la guerrera de la carretera Maritza Torres Rivera está apoyando la causa del cáncer

Cuando te inscribes en el Empire State Ride, te comprometes a recaudar fondos cruciales para encontrar tratamientos de cáncer que salvan vidas.

Cuando te inscribes en el Empire State Ride, te comprometes a recorrer más de 500 millas a través del estado de Nueva York sobre el asiento de tu bicicleta y a recaudar fondos esenciales para la investigación del cáncer. Tal vez eres un ciclista experimentado que sabe que está listo para conquistar la carretera, pero la idea de recaudar $3,500 te hace dudar en inscribirte. O quizás, ya te has inscrito y no tienes idea de cómo comenzar, para alcanzar tu meta. Sea cual sea tu situación en tu camino hacia el Empire State Ride, te brindamos los consejos que te ayudarán a alcanzar la meta de tu recaudación de fondos (¡a la vez que disfrutas el proceso!).

Una de las mejores maneras de recaudar fondos es ver cómo otros guerreros de la carretera están enfrentando el desafío. Nos sentamos con la veterana guerrera de la carretera y ciclista Excelsior, Maritza Torres Rivera, del Team Borikén, para ver cómo recaudó más de $10,000 .00 el año pasado.

¿Su consejo?

1) Comienza temprano.

“Si bien cumplir con el requisito mínimo de recaudación de fondos permite que el Team Borikén sea parte de la rodada de más de 500 millas, vemos el superar esa meta como una forma concreta de avanzar en nuestra misión para erradicar el cáncer lo antes posible. Tan pronto como termina el evento en julio, empiezo a pensar en ideas para el siguiente año. Para agosto, ya tengo asegurada la fecha de mi primer evento de recaudación en Chipotle.”

Maritza Torres Rivera

2) Ofrece un incentivo a cambio de la donación.

“Nuestras campañas más efectivas ofrecen a los donantes algo a cambio, incluso gestos pequeños como una dona o una galleta, que muestran gratitud por su generosidad.”

Maritza Torres Rivera

Aquí algunos ejemplos de recaudaciones de fondos que le han funcionado a Maritza y al Team Borikén:

Campaña “Dona por una Dona” (Dough-nate for a Doughnut): Se realiza varias veces al año, de manera individual o colectiva, en lugares tales como cervecerías, gimnasios, mercados de agricultores, ferias y supermercados. Compramos las donas a través del programa de recaudación de fondos de Krispy Kreme, que ofrece tarifas con descuento.
Eventos de recaudación en restaurantes: Al igual que los eventos en Chipotle, otros restaurantes como Chili’s Grill & Bar y Macaroni Grill permiten separar una fecha y horario específico, en el que el establecimiento destina un porcentaje de sus ventas (20-25%) a la causa.
Venta de boletos de rifa: Venta de 100 a 200 boletos para premios como tarjetas de regalo de $100 o cuadros de fútbol.
Eventos Wine & Chill: Reuniones en el vecindario, donde los invitados reciben una copa de vino por una donación de $5 o más, fomentando los lazos comunitarios mientras se recaudan fondos.
Eventos especiales en los gimnasios: Organización de clases o sesiones de spinning en CycleBar, donde el gimnasio proporciona el espacio, el instructor y la promoción, y todos los ingresos se destinan a los esfuerzos de recaudación de fondos del ESR.
Campaña “Deja tu Marca en mi Jersey” (Make Your Mark on My Jersey): A cambio de una donación, las personas pueden agregar nombres o dedicatorias a una Jersey de Bicicleta que se usará durante uno de los siete días de la rodada. Esto celebra a los sobrevivientes de cáncer y honra a los seres queridos que ya no están.
Venta de mercancía: Asóciate con Bonfire para diseñar y vender camisetas, gorras y sudaderas. Estos no requieren inversión inicial y permiten creatividad dentro de las pautas de la marca ESR.
Campaña 100 x $100 por la esperanza: Enviar postales instando a los amigos, incluidos donantes de años anteriores, a unirse a un grupo selecto de héroes donando $100 para luchar contra el cáncer.
Solicitudes personalizadas a patrocinadores: Escribir cartas o correos electrónicos personalizados a individuos o entidades buscando su apoyo. Estos esfuerzos son más exitosos cuando se personalizan con experiencias compartidas. En algunos casos, los patrocinadores reciben visibilidad, como llevar una camiseta con el logo de su empresa, a cambio de donaciones superiores a una cantidad específica.
Promoción activa en las redes sociales: Publicaciones regulares en Facebook e Instagram aprovechando los días festivos, cumpleaños y ocasiones especiales, para recordarles a los amigos acerca de nuestra misión. Esta actividad regular incrementa el tráfico en los perfiles, lo que a veces resulta en donaciones sorpresa de amigos o extraños.

¿Estás listo para seguir el ejemplo de Maritza y enfrentar el desafío? ¡Regístrate para el ESR 2025, inicia la sesión en tu propio panel d e recauda ción de fondos y comienza hoy mismo!

Regístrate para el Empire State Ride 2025

Inicia la sesión en tu propio panel de recaudación de fondos

Aprende más consejos sobre recaudación de fondos

¿No estás seguro de por dónde empezar? ¡Pregúntale al equipo de recaudación de fondos de ESR!

¡Si aún necesitas ayuda, pregúntale al equipo de recaudación de fondos del ESR! Recaudar fondos es lo que hacemos. Si necesitas ayuda para alcanzar tu meta, contáctanos. Te guiaremos con herramientas y consejos para que el proceso sea lo más sencillo posible. Contáctanos en empirestateride@roswellpark.org

Con el apoyo de tu comunidad ESR, recaudar fondos no tiene que ser otra cuesta más en tu camino. ¡En lugar de eso, puede ser una parte emocionante de la aventura! Tú puedes hacerlo.

Coach Charlie Livermore: Riding in hilly terrain

Posted on July 10, 2024February 23, 2026 by Jackie Roberts McDonough

By Coach Charlie Livermore

Empire State Ride is lucky to have the support of professional cycling coach Charlie Livermore as an advisor and friend. Charlie is a training consultant on our adventure across New York State. He offers his expertise and tips to all ESR riders and joins us on the road each July to ride 500+ miles.

This year’s Empire State Ride courses will give us some options to ride hills on open roads. Personally, this is my favorite type of terrain to ride, and it can be yours as well if you develop and apply this technique. If you do it right, you’ll feel a sense of flow as you use the hills to your advantage. Otherwise, it could feel like you can never get a good steady rhythm — like every hill is punishing you.

The method of riding hills that I’m about to walk you through is best used for long, steady endurance rides like Empire State Ride. If you’re racing or trying to split the field in a competitive group ride, this won’t do it. In fact, this method is designed to keep a group together at a good, steady pace.

So, let’s break it down.

In Figure 1 below, you can see that there are seven sections to our hill.

The Approach

As you approach the hill, keep your speed steady all the way to the bottom. Do not slow
down or shift to a lighter gear until you’re actually on the climb. This is the first mistake most cyclists make. Slowing down in anticipation of having to make a hard effort only makes the effort harder. The more speed (momentum) you carry onto the hill, the better.

The Start of the Climb

Here’s where you have to get it right. Do not start too fast! Let the slope of the hill naturally slow you down to a comfortable pace you can sustain all the way to the top. Find the right gear, keep your breathing steady and be patient.

The Middle Section

At this point you’ve found your sustainable speed and comfort zone. You should still be able to talk at this intensity. Keep it nice and easy here and don’t accelerate… yet!

The Top of the Hill

Here’s where the magic happens. The top of the hill is not the place to recover. If you need to recover from your effort at this point, you went too hard on the way up. This is the place where you should be slowly increasing your speed rather than decreasing it. Your highest speed on the hill should be going over the top of it, not at the bottom or middle sections of the climb.

The First Downward Slope

If you gauged your effort correctly, you should be able to shift into a bigger gear, accelerate (not a sprint), establish the speed you are comfortable descending at and then recover from your climbing effort as the gravity of the backside of the hill keeps your speed high. Depending on the grade, you might be able to coast down without losing speed. If the grade isn’t steep, you may need to soft pedal to keep the speed as high as possible toward the next flat section.

The Approach to the Next Hill

In this section, use the momentum from the downhill to keep your pace as high as you can. Here, it’s more about not slowing down too much vs. speeding up. You want as much momentum as possible going into the next hill without overexerting yourself.

During this entire cycle, your rate of perceived exertion should be about 5-7, at the most, on a scale of 10. You should not be in oxygen debt (breathing heavy) and your legs should not feel very acidic. If you are, try slowing down at the beginning of the next climb to find the pace that’s right for you.

Common Mistakes to Avoid

Shifting to a lighter gear before you start the climb. If you’re in the right gear on the flat approach to the climb, don’t shift to a lighter gear until you’re actually on the climb.
Accelerating at the start of the climb. Starting too fast is the worst mistake you can make on a climb. Better to start slower and finish faster.
Resting/slowing down at the top. The rest point is 20-30 feet after the crest of the hill. If you have to rest at the top, you went too hard on the climb.
Not using the first downward slope at the top to accelerate. The first 20-30 feet of descent is for accelerating. This is where you get the most speed for the least amount of energy expenditure. Again, if you can’t accelerate here, you went too hard on the climb.

Practice this technique on your next training rides these last couple of weeks before Empire State Ride, and you’ll see why it makes hills seem easier to ride and way more fun.

Can’t wait to see you all soon!

Coach Charlie

Check out Charlie's training plans

Team Spotlight: Team Regan

Posted on May 23, 2024September 27, 2024 by Jackie Roberts McDonough

If you ask Emily Regan and Colleen Regan-Kreuz, the team captains of Team Regan, they’d tell you something was pulling them to Empire State Ride long before they committed to the journey. This niece/aunt duo took on the adventure together in 2023 in memory of Larry Regan (Emily’s father and Colleen’s brother). They both reflected on the many signs pointing them to ESR after Larry’s passing, and the reminders along the route that he was with them each mile of the way.

A physical challenge + a week in the outdoors + a mission to end cancer = the perfect combination for the Regan family.

Emily Regan

Riding 500+ miles across New York State is a challenge for anyone, but ESR was far from the first physical challenge Emily has faced. In fact, Emily won an Olympic gold medal in the U.S. Women’s Eight in Rio in 2016 and holds four gold medals, a silver and a bronze in the World Championship competition. She was drawn to ESR primarily to honor her late father, Larry, but the idea of taking on a new adventure also compelled her.

“I rowed and that was all I did for a decade. And then prior to that, rowing was everything through college. I hadn’t been able to experience just pursuing other things that brought me joy.”

ESR has helped her find that sense of exploration and joy through outdoor cycling.

Colleen Regan-Kreuz

Physical fitness has always been important to Colleen, as well. She exercises regularly and is also a bit of a thrill chaser when it comes to a challenge. Colleen has completed triathlons and half Ironman events, and she saw ESR as the next big step.

“The combination of the exercise, the fresh air, the beautiful scenery and the incredible people … it’s just an amazing experience.”

Signing up in memory of her late brother, Colleen wanted to make sure she could enjoy each day of the weeklong trek, so she followed Coach Charlie Livermore’s intermediate training plan in preparation.

Committing to Empire State Ride

The Regan family unofficially started Team Regan at the 2021 Turkey Trot, which took place Thanksgiving morning — less than two weeks before Larry’s death. Not long after, Colleen reached out to the whole family about establishing a Team Regan at Ride for Roswell, a one-day ride benefiting Roswell Park. It was on that ride that Colleen and Emily crossed paths with an ESR road warrior named Kristen Burgmaster who told them all about the experience.

Colleen said, “If Emily was going to do it, I had to do it. That was for sure, but we didn’t think the timing was going to be right last year. Then, on January 2, 2023, I went to Rebel Ride to take a spinning class and after the class, I saw a man with an Empire State Ride T-shirt on, so I started talking to him. Well, that man turned out to be Terry.”

Terry Bourgeois, the founder of ESR, happened to be working out with his now-wife Maria, a cancer survivor and longtime ESR rider. Colleen was there with her friend Amy Bryan. The four of them got to talking about ESR, and Terry and Maria invited Colleen and Amy to get together to learn more.

“We went to dinner and the very next day, Amy and I signed up,” said Colleen.

Emily followed not long after. Then, Colleen’s brother-in-law John McKeone did the same. Soon, they had a team of four riders.

Larry’s Cancer Diagnosis and Final Days

Cancer was not the first of Larry’s health struggles. He lived with polycystic kidney disease and received a transplant from his sister Maureen in the early 2000s.

“When you have a kidney transplant, you’re on immunosuppressants. My dad was fair, just like me, and there are medications that can make you extra sun sensitive. So, I think he started pretty early on having some squamous cell skin cancer and he’d go into the dermatologist, they’d cut it out. They’d look at it and that was a pretty long journey,” Emily explained.

Then, in March of 2020, at the beginning of the COVID-19 pandemic, Larry went to his dermatologist to remove a cancer cell, a semi-regular occurrence for him. This time, though, it was different.

Emily added, “When they looked at it more closely under the microscope, they came back into the room and they told him that it was more serious, that it was a tumor connected to a nerve. So, he had surgery.”

Doctors were hopeful they got everything, and Larry began radiation that summer. The treatment was hard on him, but it afforded him time to be present with family. He attended his son’s wedding and a christening for one of his grandchildren. While things were looking up, a pet scan revealed devasting news that August.

Colleen will never forget the phone call she shared with her brother when he told her the prognosis. “He said that they didn’t know but they thought with the treatment that it could be three months to two years basically. I remember the day, like this can’t be,” she reflected with tears in her eyes.

Larry passed away in December of 2021. Both Colleen and Emily shared a piece of what they consider to be his last day.

Colleen went to visit Larry, as she did every day, alongside her husband, her sister and her brother-in-law.

“We all went over after church to say the rosary with him, which we did, and he also watched mass on TV. He was just cracking all these jokes. And he was very happy that day,” said Colleen. “But then he collapsed. They were able to keep him alive for a couple of days … but to me, he had the most special last day.”

Emily FaceTimed her dad that day after seeing a memory on her iPhone with a picture of the two of them. She’s grateful for that conversation, because the last thing her dad said to her was, “I love you.”

Colleen added, “And the other thing, when we said the rosary, we said prayers and he did not pray for himself. He prayed for World Peace and for his family. That’s my brother, that’s the kind of person he was.”

Remembering Larry on Empire State Ride

Colleen and Emily thought of Larry every day on the road for ESR, especially on the last day. It was pouring rain and cold, but it was Emily’s favorite day of the journey. Emily believes he was leaving signs that he was rooting for them as they prepared to cross the finish line. For example, he loved donuts and there were donuts at one of the rest stops. He would’ve left Christmas lights up all year round, and they rode past a tree still decorated for the holiday. The list goes on.

“It was meant to be from all these different forces that worked on getting us there, but then that last day, my dad was definitely with us,” said Emily.

For both Colleen and Emily, the experience on the road and at camp was so profound, they committed to coming back for ESR 2024.

“It’s one of those things. When you first sign up, you think this is a one-time thing, you know? And then you meet people, and you find out how many people have done it over and over and over again. So, this year, for me, I was like, ‘Okay, I’ve got to do it again this year because it’s for the 10-year anniversary,’” said Colleen.

The Team Regan roster has grown from four riders in 2023, to seven in 2024, and the captains hope to continue expanding. They’re grateful to the people who have joined their team to support the mission to end cancer.

While their reasons for returning are broader than their reasons for signing up in the first place, the impact is still at the forefront of their motivation.

“For me, knowing that the treatment process for my dad was so complicated by his unique medical issues, raising funds is something that means a hell of a lot to me, because I know that my dad would want someone in his shoes in the future to be able to beat cancer,” Emily explained.

Colleen added, “It’s amazing. It’s a really good feeling. “It’s a beautiful thing that it’s going to research because we need it.”

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Port X Logistics

Timberbuilt

Interested in teaming up with ESR?

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What is Empire State Ride?

What if I don’t know anyone on ESR?

Is my skill level on par with the ESR route?

What about fundraising? I’ve never done it before!

How does camping work?

Meet the ESR licensed massage therapists

Graziella Androne

Donna Bridges

Kirsten Bjalme-Evans

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Hitting Your Fundraising Goals

Meet our fundraising experts Regina, Mackenzie and Sierra!

Sierra

Mackenzie

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Cómo la guerrera de la carretera Maritza Torres Rivera está apoyando la causa del cáncer

¿Su consejo?

1) Comienza temprano.

2) Ofrece un incentivo a cambio de la donación.

Aquí algunos ejemplos de recaudaciones de fondos que le han funcionado a Maritza y al Team Borikén:

¿No estás seguro de por dónde empezar? ¡Pregúntale al equipo de recaudación de fondos de ESR!

The Approach

The Start of the Climb

The Middle Section

The Top of the Hill

The First Downward Slope

The Approach to the Next Hill

Common Mistakes to Avoid

Emily Regan

Colleen Regan-Kreuz

Committing to Empire State Ride

Larry’s Cancer Diagnosis and Final Days

Remembering Larry on Empire State Ride

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