Your $1 donation turns into $23 in cancer research funding

Posted on May 15, 2023May 30, 2023 by Jackie Roberts McDonough

There are many powerful ways to support Roswell Park Comprehensive Cancer Center’s goal of freeing our world from the fear, pain and loss due to cancer. One of those ways is riding in or donating to the Empire State Ride. That’s because the funds raised by ESR road warriors and donors each year are put to work immediately, fueling cutting-edge cancer research for cancer patients and their caregivers.

Roswell Park has the best and brightest researchers and doctors who have come from around the world to dedicate their life to studying and treating cancer. Donations to Roswell Park through the Empire State Ride enable breakthrough cancer discoveries and bring new treatments from the bench (lab) to the bedside (patients).

We’re proud to say that for every dollar donated to cancer research, Roswell Park is now able to leverage an additional $23 from external grants toward that research. This is thanks to the support of ESR and the hard work of Roswell Park researchers.

How cancer research funding works.

Cancer research requires a lot of work, resources and investment. With the great wealth of talent among Roswell Park’s researchers and scientists, there are a lot of promising ideas brewing. Many of these discoveries are only able to move forward with the support of donations. Each year, Roswell Park scientists apply and compete for grants from the Roswell Park Alliance Foundation through the Scientific Advisory Committee (SAC). The SAC process is led by Drs. Mukund Seshadri and Kirsten Moysich, who select an internal objective group of peers to sit on the committee based on expertise and areas of research. Reviewers are asked to thoroughly evaluate and consider the scientific promise of each application. The most promising grant applications are awarded with donor-raised funds to allow scientists to continue their cancer research. This seed money is used for researchers to obtain primary research data and, in turn, apply for larger national grants. The initiatives that receive support often lead to long-term funding from national organizations and new treatments.

Impact of fundraising at Roswell Park.

Since 2011, the Roswell Park Alliance Foundation, with funds from the Empire State Ride and other related fundraisers, has awarded over $16 million to researchers through the Scientific Advisory Committee through 245 grants to 146 scientists. These grants have led to the publication of 167 papers, the start of at least 20 clinical trials based on homegrown science at Roswell Park and the investment of over $96 million in external grant funding. That means that for every dollar donated to cancer research, Roswell Park receives an additional $23 in external funding for cancer research. The dedication and commitment of riders, donors and volunteers is driving work in state-of-the-art labs that fuels discoveries that are changing the future of cancer.

Learn more about your impact

Four reasons you should camp at ESR

Posted on April 19, 2023May 20, 2023 by Jackie Roberts McDonough

Camp life is a core piece of the Empire State Ride adventure. From incredible programming to mouthwatering meals and weeklong bonding, you won’t want to miss this uniquely ESR experience.

“It’s part of the camaraderie that makes the ESR so special,” said Steve Mars, a longtime rider and volunteer.

We know there are many factors to consider when committing to this seven-day journey. That’s why Steve, along with a few other riders and ESR staff, are here to help set your mind at ease about camping.

1. Mission-based programming:

We strongly encourage riders to take part in evening programming. At each campsite, you’ll learn how you’re making a difference through engaging, personal and impactful programming. Some evenings you’ll hear from patients and doctors about the fundraising dollars at work. Other nights you may listen to riders about what the mission means to them – or even share your own story! Each evening is different, and altogether you’ll gain a greater understanding of the ESR mission.

“My first Empire State ride was 2016. I was a mountain bike person, and I said I’m going to do this ride as a way to honor my mother. I thought it was going to be a one-and-done experience, but it was the evening programming that told me that Empire State Ride isn’t just a cycling event. It’s a much bigger idea and bigger concept,” said Steve. “Cycling is the platform, but hearing people’s stories, hearing about the breakthroughs that are being done at Roswell Park – that emotional connection you get throughout the week really comes out in the evening programming.”

2. Meals:

Riding 500+ miles across New York State takes passion, dedication and a commitment to getting the work done. So does feeding the 300+ riders and staff members who set out on the Empire State Ride each July. Enter father-daughter duo Adam and Johanna Morrison of Two Trees Catering.

With the support of Empire State Ride staff and a catering team of seven others, Adam and Johanna make sure road warriors are well-fed and ready to tackle 60 to 100 miles each day.

Riders and staff members alike gather family-style for breakfast and dinner each day, with a focus on clean, whole foods and a few staples that riders need like pasta and protein.

“Nutrition is very, very important to our riders, and the food is great. There’s lots of it,” said Tom Johnston, ESR Operations Manager.

3. Convenience:

ESR is camping made easy! Comfy Campers, along with our volunteers and behind-the-scenes team, work hard to make sure when you arrive at camp after a long day on the road, you’re as comfortable as possible. Tents, air mattresses, camp chairs and clean towels are set up and taken down daily by the staff at Comfy Campers.

Each camp has a rider reception and services hub. Restrooms or portable restrooms and a traveling shower truck are available on site. Riders also have access to a bike repair team, electronics charging stations and so much more!

“After the riders leave at around 7 a.m., we pack up everything. Comfy Campers packs up 300 tents individually. They roll them up, put them in their trailers, drive an hour to the next place and unload them all,” said ESR Production Manager Katie Menke.

“Camping makes it easier because the shuttling back and forth is arduous. You’re doing it twice at every campsite. When you’re camping, you can roll out of bed, get dressed, go have breakfast, wheel your bag over the truck and you’re good to go,” said Steve.

4. Experience

ESR is an experience unlike any other, and that’s largely due to the camping environment and culture. But don’t take our word for it! This is what other road warriors have to say about camping:

“Everyone is so friendly and helpful – the energy! I got to meet some incredible people and talk to them about their why and share my why. There are some people who are retired. There are some professionals. There are some young people, so it’s pretty incredible being exposed to all of that diversity.” – Allison Joseph

“At the end of the day, it’s not about the ride. It’s about the funds raised. And it’s about hanging out at camp when you get there. Trust me, the beer tastes really good after a day of riding.” – Richard Noll

“I did my first Empire State Ride, hopped on the bus and off I went. I’d never camped. I was a Holiday Inn girl, but I learned to camp, and I’ve learned a lot of things about myself that I never thought that I would do or could do.” – Maria Thor

Still have questions?

Let us answer a few! Click here.

Don’t hesitate to reach out to our Empire State Ride team at empirestateride@roswellpark.org or via phone at (716) 845-3179. Our fundraising experts, Katie and Courtney, can answer any questions you might have.

We can’t wait to take on this adventure with you!

The Route

Register

Get creative with fundraising!

Posted on March 29, 2023May 20, 2023 by Jackie Roberts McDonough

When you sign up for Empire State Ride, you’re also committing to raising critical funds for life-saving cancer research. Through your fundraising, you can change the world from the seat of your bike.

As you decide how you want to solicit donations, feel free to lean on our fundraising tips and tricks to help you each step of the way!

Connect your fundraiser to Facebook:

One of the best tools to help with your fundraising is integrating your online fundraising dashboard with your personal Facebook page. This allows you to easily spread the word about your fundraiser and track your progress. You can also send updates on your progress, making it that much simpler to reach your goal.

Pro tip: Don’t forget to tag @EmpireStateRide on Facebook and Instagram for a chance to be featured on our channels as well!

Use the ESR MyHub App:

Let the ESR MyHUB app supercharge your fundraising efforts and get you ready for your Empire State Ride adventure. The app allows you to personalize your fundraiser, accept in-person check donations, send texts or emails asking for donations and so much more.

Learn more here.

Ask your employer:

Matching gifts are a great way to double your donation. Many employers offer programs that match employee’s charitable donations dollar for dollar, so make sure to find out if your company has a matching gift program and ask your donors to check, as well.

Get creative:

Each rider comes to ESR with a different story. Not all fundraising efforts have to be the same! Use your unique gifts to make a positive impact. We encourage riders to personalize their fundraising strategy to their strengths and interests – making the journey fun and rewarding in more ways than one.

Here’s what other ESR road warriors are doing to fundraise:

Justin E.

“I wanted to make it as personal as possible,” said Justin E., a first-time rider. “I think what’s worked for me is sharing stories from loved ones and the folks that I’m riding for because, after each week, someone new would donate after reading a particular story.”

Justin leaned on the ESR Facebook group for unique fundraising ideas, and his main piece of advice is: “Don’t be afraid to ask.”

BillyTheKid K.

For #ESR23, BillyTheKid sought out an endowment from a local Jewish organization. He presented about the impact Empire State Ride has on cancer, and they offered a $3,000 donation. Now, he plans to raise his goal and keep going for a cause that’s helping other survivors and thrivers just like him.

“My grandfather used to say a dollar is made up of 100 pennies. That’s really kind of what Empire State Ride is, you know? It takes a lot of $25 bills to add up, but to just sit back and watch it grow is astounding. I choke up every time I think about it.”

The opportunities are endless! And if you need help coming up with ideas, we are here.

Ask the ESR Fundraising Team:

Fundraising is what we do! Courtney Helinski and Katie Kaplewicz are here to help you reach your goals. If you reach out to Empire State Ride at empirestateride@roswellpark.org or via phone at (716) 845-3179, you will be sure to reach one of their friendly voices. They will guide you to make the process as smooth as possible.

Road warriors pave the way for lifechanging new treatments, groundbreaking clinical trials and innovative research and discoveries. With support from your ESR community, fundraising doesn’t have to be another hill to climb on your journey. Instead, it can be an exciting part of the adventure! You’ve got this.

More Fundraising Tools

Why first-time rider Justin Eveland joined the cause

Posted on March 29, 2023May 20, 2023 by Jackie Roberts McDonough

The bond between a father and son is incomparable, and that’s apparent in the admiration Justin Eveland has when sharing memories of his dad.

“The way I would describe my dad is someone who lived for today and not for tomorrow. He was always the life of the party and someone who could make you smile in your worst of times,” Justin stated proudly.

His father, Ken Eveland, worked in law enforcement for almost 40 years. Justin says he was the family organizer, always planning activities to bring people together, including an annual Buffalo Bills bus trip from their hometown of Geneva, New York.

“He had been bringing me to Buffalo Bills games ever since I was just a little guy.”

But, those games, along with other family adventures, would come to an unanticipated pause.

In 2017, Ken was diagnosed with stage IV renal cell carcinoma, a form of kidney cancer.

“What we thought was going to be an in-and-out procedure turned into a more elaborate and elongated issue for our family,” Justin explained.

By 2019, the cancer metastasized to his lung and then to his brain in 2020. Ken is still fighting today.

“For a long time, I have felt very helpless, like I can’t do anything for my dad. I can’t ease his pain,” said Justin.

Driven to make a change, Justin committed to a new challenge. This summer, he’s cycling more than 500 miles to end to cancer.

Becoming an ESR Road Warrior

The Empire State Ride is a week-long bike tour from New York City to Niagara Falls that raises funds to fuel cancer research at Roswell Park Comprehensive Cancer Center.

Justin joined the movement as a first-time rider for #ESR23. With his dad in mind throughout his training, he’s prepared to push himself emotionally and physically along the way.

“I didn’t have a road bike prior to signing up for the Empire State Ride, nor have I really ever ridden probably longer than 10 miles on a bicycle at any given time,” he explained. “But this is what I’m doing to help fight against cancer and maybe one day find a cure.”

For others thinking about joining, Justin echoed the sentiment that riders are not alone.

“The support you receive from the Empire State Ride team and the Empire State Ride community is astounding. There’s a Facebook group, and there are people asking a ton of questions, with veteran riders helping new riders overcome any fear that they might have.”

Fundraising Made Easy

For some first-time riders, hitting the $3,500 fundraising minimum may be intimidating. However, using the tools available and the ESR team, it can be easier than expected. Justin is a great example of this.

By mid-March, four months before the ride, Justin had already raised more than $6,000 — with a personal goal of reaching $7,500.

He says utilizing social media, both Facebook and LinkedIn, has been extremely effective.

“I wanted to make it as personal as possible,” Justin added. “I think what’s worked for me is sharing stories from loved ones and the folks that I’m riding for, because, after each week, someone new would donate after reading a particular story.”

Justin leaned on the ESR Facebook group for unique fundraising ideas, and his main piece of advice is: “Don’t be afraid to ask.”

The Finish Line

Justin’s first Empire State Ride is fast approaching, and he’s eager to build friendships at camp and hear other people’s stories. Above all else, he’s already picturing crossing the finish line, alongside riders who share a common goal of ending cancer.

Riding for his father during ESR will be even more meaningful now that he is a dad himself. Justin has two sons: Jonathan and Bennett.

“Someday, I’m certainly looking forward to being able to share the experience with my sons when they’re old enough to understand,” said Justin. “When it’s easy to sit back and do nothing, I think they’ll be proud to know that their dad did something to make a difference.”

The ESR Impact

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How ESR impacts cancer research across the nation (and the globe)

Posted on March 3, 2023May 20, 2023 by j.schifferle

If you’re reading this, there’s a good chance you’ve committed to riding Empire State Ride this year or you’re thinking about tackling this adventure of a lifetime soon. ESR has strong New York ties, particularly Western New York, the home of Roswell Park Comprehensive Cancer Center.

But what if your out-of-state donors or your prospective donors don’t have those same ties? Maybe they’ve never stepped foot in Buffalo, but they’re passionate about finding cures for cancer or they’re simply interested in supporting endeavors you’re passionate about. Maybe you’re from out of state and are looking for a way to explain your impact.

Here's what you can tell donors about the impact you’re making through ESR.

1.

When you make a gift to support Roswell Park through ESR, you’re ultimately making a worldwide impact.

Through regional, national and global collaboration, the funds that come to Roswell Park go into efforts that will change the way we prevent, diagnose and treat cancers of all kinds everywhere. After all, we’re all on the same side in the fight against cancer.

2.

Donations fuel cancer research at Roswell Park. That research can be done by small local teams or larger, collaborative teams.

Either way, if the studies bring incredible discoveries (as they often do), that research leaves the lab and enters the realm of clinical trials which expand to reach patients everywhere. Still other research contributes to growing pools of data that scientists all over can learn from as our experts at Roswell Park make sense of what they’re finding hidden in our genes and in our immune systems.

3.

Many clinical trials at Roswell Park are funded by donor support.

While every trial starts small, careful study brings those trials to patients in Western New York and then beyond. Clinical trials reach cancer centers all over, meaning they reach patients all over, bringing those promising treatments to people who are searching for hope in the toughest times of their lives. International partnerships in clinical trials have brought treatments developed by Roswell Park investigators to Australia, Canada, Cuba, China and beyond.

4.

The comprehensive cancer center in your region may have collaborated with Roswell Park on lifechanging work.

One easy way to start looking into that is through a simple search on Roswell Park’s website and the website of your local center.

Looking forward

East coast, west coast, northern or southern hemisphere; any effort to better understand and more effectively treat and cure cancer is good news for all of us. Thank you, wholeheartedly, for joining us in this mission to end cancer as we know it. For good. Everywhere.

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Fundraising tips for first-time riders

Posted on January 27, 2023May 20, 2023 by Jackie Roberts McDonough

Ready to become a road warrior?

When you sign up to ride with us across New York State, you’re committing to raising funds that pave the way for innovative cancer research and clinicals trials. Much like training for the 500+ mile adventure, becoming a fundraising master can also take practice.

The good news is you’re not in this alone!

Our Empire State Ride team is providing you with a wide variety of fundraising tools, including imagery ready for your social media feed, the ESR MyHub App and print materials like custom business cards. Read more about the fundraising tools available here.

As you’ll learn throughout your journey, your fellow road warriors can also be a great source of guidance. We asked registered riders in our private Empire State Riders Facebook group to share their advice for first-time fundraisers.

Here’s a look at what they had to say:

Thomas F: “Start now by leveraging social and business cards!!!”
Shelley A: “Start early … some will be happy to donate to your ride. Others need an incentive. If you can get a major prize, (TV, tickets to a game, etc.), then run a raffle. They love a chance to donate while having a chance to win something. Good luck!”
Dennis B: “Be creative – we are doing football squares, bowling. Some people are doing beer blasts. Key – be sure to tag people on Facebook when someone gives you a donation and thank them. That really helps your friends see it. Their friends see it, etc.”
Mark S: “A local brewery is letting me run a 50/50 during their trivia night!”
Steve M: “Some businesses will let you do a match event and donate a portion of proceeds to your ride. I did this twice with Chipotle. Invite friends/family on a specific night to get dinner at your local participating restaurant, and they donate 33%. Easy to do!”

Maria C: “My father said always just ask, You may be surprised, and I always keep my letters and cards with me. Ask everyone you know!”
Greg P: “March Madness contest. Get businesses to donate prizes. Then contestants make donations to ESR to get a ballot and play. We have a traveling trophy with names of winners from the previous 28 years.”
Chris H: “Don’t say their ‘no’ for them. If you don’t ask, then are you saying their ‘no’ for them. Don’t be shy. Don’t be discouraged by the no’s you get. But at least give them a chance to say ‘yes’ by asking.”

Marah C: “Tell everyone about the incredible event!”
Alan K: “You and your donors should check with their employer to see if they offer a company match for any donations made to ESR. My company will match up to $1,000 to any 501c3 charitable organization.”
Michelle Lynn B: “Always ask and give people the opportunity to give!”
Mark S: “If you do a 50/50 event, be sure to add a Venmo or QR code.
Jason M: “Be assertive. Lives depend on this mission.”

Want more fundraising tips? Check out last year’s advice to first-time riders.

More tips

Fundraising toolkit

Need more guidance?

Please contact the Empire State Ride team at 716-845-3179 or via email at empirestateride@roswellpark.org.

Curious about where the funds go?

Posted on October 4, 2022May 20, 2023 by j.schifferle

ESR road warrior Dr. Joyce Ohm weighs in.

Your fundraising for Empire State Ride has a significant impact on cancer care and treatment at Roswell Park Comprehensive Cancer Center. Few know that better than four-time ESR road warrior Joyce Ohm, PhD, Interim Chair of Cancer Genetics and Genomics. Not only is Dr. Ohm out on the road every July with Empire State Ride — fighting hills, weather and fatigue as she bikes from Staten Island to Niagara Falls—but she’s also in the lab at Roswell Park, fighting to find cures for all types of cancer.

We sat down with Dr. Ohm to ask a few questions and learn more about the impact of the funds raised through Empire State Ride.

Q: Tell us a little about yourself and your role at Roswell Park.

A: I’m a scientist at Roswell Park, so I’m someone who does research for a living. This is what I do, and it’s what I believe in. It is amazing to see riders put a tremendous amount of trust in us — it really is a special, amazing thing to think about. I cannot imagine what it must be like as an oncologist to say to a patient, ‘I don’t have anything else for you.’ As researchers, that’s our job: We’re there to put new tools in the toolbox. The dollars that go to Roswell Park fund that, especially in three key areas.

Q: How has cancer treatment changed over the years?

For 20 years, we had chemotherapy and surgery and radiation. For some patients, that’s all we have still today. But there are new therapies being developed. It’s amazing to watch, just in my short career, how much everything has changed. In fact, we’ve reached a point where we’re really treating individual patients, not cancer as a whole, and that has added years to many patients’ lives.

Q: What are those key areas where the funds go?

A: First, they fund genetic testing and the development of new genetic tests — to help us decide what therapies might work best for our patients and to cover the costs of those tests for people who cannot afford them. The research world is completely different now, and how we treat patients is completely different. Now, we often make decisions about treatment based on genetic markers.

The second place the money goes is to clinical trials. New drugs and new therapies go through a rigorous testing process that takes many years and millions of dollars to get to clinic. We have tons of tools in our toolbox, especially for the more common cancers like breast and lung and colon. But for those rare cancers, like osteosarcomas and pediatric tumors, we don’t have new drugs for patients yet, and we’re working really, really hard to get them. A good chunk of the money raised for ESR goes to fund clinical trials, specifically to help patients who run out of other options. It goes to research teams who are asking cutting-edge questions, who are developing new therapies, who are learning more and more about tumors every day and who are learning how to treat individual patients. All of those dollars really, really pay off.

Then, we bring in federal support, pharmaceutical support and support from outside to really help make those dollars grow. And so, the impact of the dollars raised at Empire State Ride makes a tremendous difference for our patients.

Q: So, what does the future of cancer treatment look like?

A: Immunotherapy, including a really huge area of research at Roswell Park called CAR T-cell therapy, is making tremendous strides for our patients in every disease site that we’ve tested it in. We expect to see impressive changes in the next five to 10 years. There are new targeted therapies every day. So, every time we learn something new about a tumor, we’re able to start to think about ways to treat that and target it. New drugs are in development to achieve that.

Q: How does that all tie back to Empire State Ride?

A: Cancer touches all of us in many, many ways. When you think about what someone with cancer is going through today, you realize that what we struggled with on the road for Empire State Ride is nothing.

But the fundraising is everything, and it’s making a difference.

Q: What does outside support look like?

Statistically, for every dollar that we raise through events like the Empire State Ride, we’re able to match that by $13*** from external funding, from federal sources and other places. If every dollar that comes in gets magnified by 13, you can start to imagine the tremendous impact that we can have.

I see riders every day and tell them, ‘Those dollars matter. Those $5, $10, $20 donations are going to turn into cures, and they’re going to save lives.’”

*** For years, we’ve told you that your $1 donation can turn into $13 in external funding for cancer research. Now, we’re proud to announce that your $1 donation is now creating $23 in funding. This is thanks to your incredible support and the hard work Roswell Park researchers put in every day to advance new discoveries. Read more about this change.

Thinking about joining Dr. Ohm on the road in 2023? Join our mailing list to learn more.

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Top fundraisers bring innovative research to the forefront

Posted on September 1, 2022May 20, 2023 by j.schifferle

2021 Top Fundraisers Brought an Innovative New Research Project to Roswell Park

Every year, Empire State Ride brings in funds that are dedicated toward Roswell Park’s mission to continue to uncover better ways to prevent, diagnose and treat all kinds of cancers. Road warriors pave the way for lifechanging new treatments, groundbreaking clinical trials and innovative research and discoveries.

On Sac Grants

Roswell Park is pushing to eliminate cancer’s grip on humanity every day. Over the years, we’ve seen the genesis of groundbreaking and lifesaving advances right here in Buffalo. Those new treatments and findings all have their start with new questions and ideas from Roswell Park scientists.

That’s where Roswell Park’s Scientific Advisory Committee (SAC) comes in. Researchers submit their project proposals, all looking to continue to learn more about cancer. Through a competitive and rigorous process, these investigators and their work have been funded. These grants are made possible by the generosity of Roswell Park fundraisers and their donors, without whom, these projects could not get off the ground and make their marks on cancer as we know it.

From Fundraising to research

In 2022, the funds raised by the 2021 top Excelsior fundraisers (those who raised $20,000 or more) for Empire State Ride were put toward one project in particular. These road warriors have empowered Roswell Park to investigate racial health disparities for African American men with prostate cancer in a project led by Anna Woloszynska, PhD, Roswell Park Associate Professor of Oncology in the Department of Pharmacology & Therapeutics.

In Western New York, African American men are more likely than other men to have prostate cancer, more likely to have aggressive forms and more likely to lose their battle. Dr. Woloszynska’s research will take a deeper look at these patients’ epigenetic age — a way of determining age not in terms of one’s chronological age or time on Earth, but their biological age, taking into account disease risks and exposures — to determine if their epigenetic age is accelerated and if that contributes to early onset disease in patients younger than 55 years old. The findings will lay the groundwork for discoveries that will hopefully identify higher risk individuals and save more lives, reducing and ultimately eliminating the existing racial health disparity.

Top 2021 Excelsior Fundraisers

This work is made possible by the top ESR 2021 Excelsior fundraisers and their donors:

· John Arfman

· Terry Bourgeois

· David Brown

· Thomas Flynn

· Anne Gioia

· Gary Kuhlmann

· Jerry Lewandowski

· Richard Noll

· Maria Coccia Thor

· Geoffrey Wilk

Because of these riders and everyone who supported them, Roswell Park will be able to gain a deeper understanding of cancer and seek to bridge gaps in healthcare, providing the best possible treatment for every patient. Thanks to road warriors and every person who contributes to Empire State Ride, research like this can continue to move forward, guiding us in the best ways to fight cancer.

Looking forward

In the same way, the 2022 top fundraisers are going to make a direct impact on emerging cancer research at Roswell Park. Keep an eye out for those fundraisers and the work their fundraising will support.

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Homestretch! How to get those last-minute donations.

Posted on July 7, 2022May 20, 2023 by j.schifferle

Your fundraising efforts for Empire State Ride fuel critical research that directly impacts the lives of cancer patients at Roswell Park. As we enter the final weeks before our weeklong challenge, now’s the time to rev up donations to reach your goal in time for the big day. Whether you’ve already passed your goal or you’re almost there, we have you covered with fundraising tips to help you go the distance.

Check out these words of advice from your fellow road warriors.

leT YOUR DONORS KNOW THEIR IMPACT IS huge.

“From a fundraising standpoint, it’s really important for riders to stress that every dollar you raise gets multiplied by 13***. When you can show that financial impact, it is huge. People buy $10 worth of raffle tickets, for example, and it becomes $130 in grant research dollars. When you start putting it like that, it’s really easy for someone to give that $10. If you give me a hundred dollars, now it becomes $1,300 in grant research money. The power of that is amazing.”

– Road warrior Shelley Unocic.

*** For years, we’ve told you that your $1 donation can turn into $13 in external funding for cancer research. Now, we’re proud to announce that your $1 donation is now creating $23 in funding. This is thanks to your incredible support and the hard work Roswell Park researchers put in every day to advance new discoveries.
Read more about this change.

🚲 Team together.

“Everyone on our team went out and got donations. We purchased some things on our own and put baskets together. One hundred percent of those proceeds are going back to our team goal.”

– Road warrior Shelley Unocic.

🚲 Give people something in return.

“Try to do things that people can actually get something else out of, as well. Instead of just asking them to hand over a donation, ask them to put money toward a dinner or raffle.”

– Road warrior Erica Pompey

🚲 Don’t be afraid to ask.

“My father always said, ‘If you don’t ask, all they can do is say no.’ Right now, what I do for fundraising for team GBY9 is mail out 400 letters. Anybody that I know gets a letter —my doctor, my lawyer, the cleaners, whoever. Anybody I know will receive a letter. And that’s how I do my fundraising.”

– Road warrior Maria Thor

🚲 Remind people what it’s all about.

“I hit and bring to heart what it is really about. It isn’t really about the cycling, which is the fun part, but it’s about how we support the Roswell Park community and help with the fundraising for the clinical trial processes.”

— Road warrior Richard Noll

Use Your Contacts

“I use a very simple process. What I do is this: Every night at this time of the year, as I’m watching TV, I open my fundraising app and go into my phonebook, and I send personalized text messages with the link. Hey, Steve, it’s Rich. Hope all is well. As you know, this is my fifth year riding for Roswell. I would love your support again. I go through one letter of the alphabet every night. Then I go through my emails. Then I go back, and I start making personal phone calls.”

— Road warrior Richard Noll

However you choose to fundraise, keep the momentum going!

6 ways to use the#ESR21 fundraising app

Posted on December 7, 2020May 20, 2023 by Empire State Ride

Fundraising $3,500 can be a challenge. But with the right passion, hard work and tools, anyone can do it. Download the Empire State Ride fundraising app, which makes reaching the fundraising commitment easier.

Now, everything you need to be a successful fundraiser will be located in one place on your mobile device. Features of the app include:

Monitoring your fundraising progress
Sharing your page using social media (Facebook, Twitter and LinkedIn) and SMS
Viewing and managing donations
Updating your page with a personalized story and photo
Integrating with Facebook to start a fundraiser
Easily importing email contacts and sending emails

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The app is available for both Apple and Android devices. Head to either the App Store or Google Play, search Empire State Ride Fundraising and select download – it’s that easy.

Take a Tour of the App

With this new tool, there’s so much you can do. Here are 6 ways to make the most out of it.

Monitor Your Fundraising Progress

Once you log in using your credentials from registration, you will see your fundraising progress. Here, you can:

Track your goal
Adjust your goal
See your team’s progress (if on a team)

Share Your Page

Now that you’ve made the commitment to fundraise for cancer research, it’s time to spread the word. The Empire State Ride app makes it easy to share your personalized page across many platforms, including Facebook, Twitter, LinkedIn and SMS. You can share your page from three different locations on the app:

Home (right under your fundraising progress)
Donors
Page

View and Manage Donations

Keep track of your donations all under the Donors tab. You can see who’s donated to your efforts and how much they gave. You’ll be able to thank them right through the app, too. Additionally, you can opt to be notified via email when you receive a donation. This is a great option to make sure you never miss a chance to say thank you to a donor.

Update Your Page and Picture

Updating your page and photo just got easier. Instead of needing a desktop or laptop, now all you need is your phone and the app.
Make sure to update the story of why you’re participating in the Empire State Ride. This will help donors understand your drive and passion, which can ultimately lead to donations.

Integrate with Facebook

Facebook fundraising is an incredible tool to reach more donors than ever. Integrating your personalized page with the social media giant is one of the best things you can do. Now, you can do it through the app with one simple click. Simply scroll down on the home screen and click “Connect to Facebook.”

Send Emails to Contacts

If you have your email contacts stored on your phone, you can easily import them into this app. It automatically syncs with your address book, making it that much easier to reach out to your contacts to spread the word about your #ESR21 fundraiser.

The Empire State Ride Fundraising app will help you reach and exceed your fundraising goals. Download it today to get started.

Recent Stories

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How cancer research funding works.

Impact of fundraising at Roswell Park.

1. Mission-based programming:

2. Meals:

3. Convenience:

4. Experience

Still have questions?

Let us answer a few! Click here.

Connect your fundraiser to Facebook:

Use the ESR MyHub App:

Ask your employer:

Get creative:

Here’s what other ESR road warriors are doing to fundraise:

Justin E.

BillyTheKid K.

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Becoming an ESR Road Warrior

Fundraising Made Easy

The Finish Line

Here's what you can tell donors about the impact you’re making through ESR.

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2.

3.

4.

Looking forward

Ready to become a road warrior?

Here’s a look at what they had to say:

ESR road warrior Dr. Joyce Ohm weighs in.

Q: Tell us a little about yourself and your role at Roswell Park.

Q: How has cancer treatment changed over the years?

Q: What are those key areas where the funds go?

Q: So, what does the future of cancer treatment look like?

Q: How does that all tie back to Empire State Ride?

Q: What does outside support look like?

Learn more

2021 Top Fundraisers Brought an Innovative New Research Project to Roswell Park

On Sac Grants

From Fundraising to research

Top 2021 Excelsior Fundraisers

Looking forward

leT YOUR DONORS KNOW THEIR IMPACT IS huge.

🚲 Team together.

🚲 Give people something in return.

🚲 Don’t be afraid to ask.

🚲 Remind people what it’s all about.

Use Your Contacts

Take a Tour of the App

Monitor Your Fundraising Progress

Share Your Page

View and Manage Donations

Update Your Page and Picture

Integrate with Facebook

Send Emails to Contacts

Connect with us!

Quick links.

Contact info.

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