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Join us at the finish line!

A large group of people in matching athletic attire pose for a group photo by a riverside, with trees and distant buildings visible across the water under a partly cloudy sky.

Celebrate Empire State Ride 2026

Saturday, August 1, from 2 p.m. – 6 p.m.

Watching more than 250 Empire State Ride cyclists cross the finish line on Old Falls Street is an experience unlike any other. In that moment, road warriors achieve their goal of riding 500+ miles across New York State while raising essential funds for cancer research. You can be a part of the unforgettable moment!

Join us in celebrating this monumental achievement by cheering riders on at the finish line!

There will be a plenty of music, excitement and celebration to honor the road warriors and congratulate them on completing their seven-day adventure. All ESR riders will cross the finish line around 4 p.m.

Here’s what you can expect:

  • DJ Pat Cray
  • Opportunity to purchase ESR gear
  • Awesome signs and plenty of cheering
  • Smiles as hundreds of road warriors embrace that finish line feeling

What to bring:

  • Enthusiasm
  • Inspiration and willingness to create a sign
  • Spending money and appropriate gear for the weather
A large, cheerful group of people pose together outdoors in summer clothes, some with raised arms and smiles. One person holds a sign that reads, "Niagara Falls but you didn't turn de richey." Trees and a building are in the background.
A smiling woman and young girl hold a poster with a photo of a man and the text "You're the BEST!! My Dad." They are outdoors at an event, surrounded by other people in the background.

Parking:

Discounted parking is available for family and friends in lots P1 – P2 – P3 on the map below. Bring your parking ticket from the machine to the Niagara Falls Convention Center, located at 101 Old Falls Street, for validation.

Map of Niagara Falls Convention Center area showing parking lots (Park Block, Middle Block, East Block), streets, and nearby locations like Sheraton, Quality Hotel & Suites, Casino, and Seneca Gaming Corp.
Cyclists in colorful jerseys ride past cheering spectators at a race event, with one cyclist in front smiling and waving. Banners, trees, and barriers line the street under a sunny sky.
A young woman stands by a white barricade at an outdoor event, holding a sign that reads "Woot! K-Dog & Jenn!" with a heart drawn on it. Other people line up nearby, watching the event on a sunny day.
Two cyclists in helmets and sunglasses hug each other in celebration at an outdoor event, surrounded by a large group of people in similar cycling gear on a sunny day.
Four smiling adults, three in cycling gear with medals, stand outdoors by bikes. A woman in a green shirt holds a sign reading "Way to ride the ESR Tom Joe." Trees and buildings appear in the background.
An older woman in cycling gear smiles and gives a thumbs up at a cycling event, surrounded by other cyclists and people in the background. She wears sunglasses and an orange lanyard.
Five people, including three adults and two children, pose and smile together by a metal railing overlooking a river or waterfall on a sunny day. City buildings and mist are visible in the background.
Three smiling men stand together at a cycling event. One wears a cycling outfit and helmet; the other two wear pink shirts and hats. They hold a sign that reads “WAY TO GO, GO, NED” with a bike leaning nearby.
An older man wearing sunglasses and a headset hugs a woman outdoors. He holds a water bottle, and she has her hand on his back. Other people are nearby, and trees line the sunny street in the background.
Two men stand on a cobblestone street; one is wearing a cycling outfit and holding a bike, the other holds a colorful sign reading "Go Luxiang." Trees and people are visible in the background.

Enjoying Niagara Falls USA!

After cheering on the ESR road warriors, make the most of your trip by enjoying this bucket-list destination.

Niagara Falls USA offers:

“The best part of the whole thing? Seeing that finish line moment."

Caitlin Pietz

RSVP to the finish line celebration