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What to know about Instagram fundraising

Stock image of Instagram

Fundraising $3,500 is a challenge, but when armed with the right tools and attitude, it’s easier than you think. Social media can be a great way to spread the word about your efforts, and integrating your online fundraising dashboard with your personal Facebook page can be extremely effective. Read more about that here.  

When it comes to using Instagram, however, fundraising gets more complicated. Here’s what you need to know. 

Donations from Instagram don't display on your dashboard

Facebook recently made it much easier to share your Facebook fundraiser on Instagram, but funds from Instagram do not display in the Empire State Ride dashboard.

Roswell Park Alliance Foundation Instagram dashboard showing donations
Roswell Park Alliance Foundation Instagram dashboard showing set up
Roswell Park Alliance Foundation Instagram dashboard

Already set up your Instagram fundraiser?

If you’ve already set up an Instagram fundraiser, we can help you get credit for the amount raised. Please reach out to us at empirestateride@roswellpark.org with the following information from your Instagram fundraiser:

  • Your full name
  • The names of all of your donors
  • The Instagram usernames of all your donors
  • The individual amounts raised by each donor
  • The date of each donation

From there, we will manually post the donations to your account. This can take up to four weeks, as we are unable to post a donation until we receive the payment from Instagram. Please keep this in mind when planning for rewards and matches. 

Instagram sends donations monthly with no information regarding the donor or recipient. That’s why your help is so important.

Roswell Park Alliance Foundation Instagram dashboard showing donations

How can I fundraise on Instagram?

When you switch your fundraiser from Facebook to Instagram, the integration to your Empire State Ride fundraising page gets lost.

The funds are sent to the Roswell Park Alliance Foundation (the non-profit organization that runs the Empire State Ride), but they don’t reflect on your Empire State Ride page.

For that reason, it’s best to avoid using Instagram fundraisers.

Here’s what you can do instead:

  1. Stick with fundraising on Facebook or directly through your ESR page.
  2. Copy the link from your ESR fundraising page (see below) and paste it to stories or your bio on Instagram (create a story, click the “stickers” button at the top, and select “link” to paste your URL).
Roswell Park Alliance Foundation Instagram dashboard showing Roswell Park Alliance Foundation
Roswell Park Alliance Foundation Instagram dashboard showing story