Close

Recent Stories

Read More Stories

Search Empire State Ride

Tag: behind the scenes

Join us at the finish line!

Posted on by Jocelyn McNamara

Join us at the finish line!

A large group of people in matching athletic attire pose for a group photo by a riverside, with trees and distant buildings visible across the water under a partly cloudy sky.

Celebrate Empire State Ride 2026

Saturday, August 1, from 2 p.m. – 6 p.m.

Watching more than 250 Empire State Ride cyclists cross the finish line on Old Falls Street is an experience unlike any other. In that moment, road warriors achieve their goal of riding 500+ miles across New York State while raising essential funds for cancer research. You can be a part of the unforgettable moment!

Join us in celebrating this monumental achievement by cheering riders on at the finish line!

There will be a plenty of music, excitement and celebration to honor the road warriors and congratulate them on completing their seven-day adventure. All ESR riders will cross the finish line around 4 p.m.

Here’s what you can expect:

  • DJ Pat Cray
  • Opportunity to purchase ESR gear
  • Awesome signs and plenty of cheering
  • Smiles as hundreds of road warriors embrace that finish line feeling

What to bring:

  • Enthusiasm
  • Inspiration and willingness to create a sign
  • Spending money and appropriate gear for the weather
A large, cheerful group of people pose together outdoors in summer clothes, some with raised arms and smiles. One person holds a sign that reads, "Niagara Falls but you didn't turn de richey." Trees and a building are in the background.
A smiling woman and young girl hold a poster with a photo of a man and the text "You're the BEST!! My Dad." They are outdoors at an event, surrounded by other people in the background.

Parking:

Discounted parking is available for family and friends in lots P1 – P2 – P3 on the map below. Bring your parking ticket from the machine to the Niagara Falls Convention Center, located at 101 Old Falls Street, for validation.

Map of Niagara Falls Convention Center area showing parking lots (Park Block, Middle Block, East Block), streets, and nearby locations like Sheraton, Quality Hotel & Suites, Casino, and Seneca Gaming Corp.
Cyclists in colorful jerseys ride past cheering spectators at a race event, with one cyclist in front smiling and waving. Banners, trees, and barriers line the street under a sunny sky.
A young woman stands by a white barricade at an outdoor event, holding a sign that reads "Woot! K-Dog & Jenn!" with a heart drawn on it. Other people line up nearby, watching the event on a sunny day.
Two cyclists in helmets and sunglasses hug each other in celebration at an outdoor event, surrounded by a large group of people in similar cycling gear on a sunny day.
Four smiling adults, three in cycling gear with medals, stand outdoors by bikes. A woman in a green shirt holds a sign reading "Way to ride the ESR Tom Joe." Trees and buildings appear in the background.
An older woman in cycling gear smiles and gives a thumbs up at a cycling event, surrounded by other cyclists and people in the background. She wears sunglasses and an orange lanyard.
Five people, including three adults and two children, pose and smile together by a metal railing overlooking a river or waterfall on a sunny day. City buildings and mist are visible in the background.
Three smiling men stand together at a cycling event. One wears a cycling outfit and helmet; the other two wear pink shirts and hats. They hold a sign that reads “WAY TO GO, GO, NED” with a bike leaning nearby.
An older man wearing sunglasses and a headset hugs a woman outdoors. He holds a water bottle, and she has her hand on his back. Other people are nearby, and trees line the sunny street in the background.
Two men stand on a cobblestone street; one is wearing a cycling outfit and holding a bike, the other holds a colorful sign reading "Go Luxiang." Trees and people are visible in the background.

Enjoying Niagara Falls USA!

After cheering on the ESR road warriors, make the most of your trip by enjoying this bucket-list destination.

Niagara Falls USA offers:

“The best part of the whole thing? Seeing that finish line moment."

Caitlin Pietz

RSVP to the finish line celebration

Coach Charlie Livermore: Winter Training Tips

Posted on by Jocelyn McNamara
A man with gray hair and a beard speaks to a seated audience in a gym. He wears a gray "Empire State FP 2025" shirt and a backpack. Green bleachers and people wearing hats are visible in the background.

Winter Training Tips:

By Coach Charlie Livermore

Ready to kickstart your training for Empire State Ride this summer? Here are some winter training tips from Coach Charlie Livermore that will help get your body prepared for the challenge of riding 500+ miles! As Coach Charlie would say, “Winter miles = summer smiles!”

Embrace Indoor Training

Make Zwift or TrainingPeaks Virtual your best friend. Structured workouts (sweet spot, VO2 max intervals, endurance rides) are far more effective than just spinning. Join virtual group rides or races to keep the social/motivational side alive.

A woman in athletic wear smiles while riding a stationary bike in a group spin class held indoors under bright, colorful lights. Other participants ride bikes behind her.

Build a Solid Strength Routine (2–3x/week)

Winter is the perfect time for strength training. Focus on:

Core: (planks, dead bugs, bird dogs)

Single-leg exercises: (lunges, step-ups, Bulgarian split squats)

Posterior chain: (glute bridges, Romanian deadlifts)
These prevent imbalances and make you stronger when spring hits. Cross-train to stay fresh

Yoga or mobility work: improve flexibility and reduce tightness from indoor riding.

Focus on Cadence and Pedal Stroke Drills

On the trainer, do single-leg drills, high-cadence spins (100–120 rpm) and low-cadence strength intervals. These improve efficiency and smoothness for next season.

Work on Weaknesses

Winter is for fixing limiters:

  • Poor threshold? → More sweet-spot intervals
  • Bad climbing legs? → Over-under intervals or low-cadence work
  • Sprint weakness? → Add microbursts and 10–15 second max efforts
A group of cyclists in matching orange jerseys ride along a paved path beside trees. The lead cyclist, wearing a yellow helmet, smiles and extends an arm out playfully.
Two people are stretching on yoga mats indoors, leaning forward with their forearms on the floor and heads bowed, seemingly focused and relaxed during a fitness or yoga class.

Prioritize Recovery and Sleep

Cold weather + hard training = higher stress. Get 8+ hours of sleep, eat plenty of protein/carbs and consider a foam roller or massage gun routine.

Have Fun!

Mix in silly trainer challenges (Zwift Everest, virtual tours) or indoor bike games. Staying consistent is easier when you’re not miserable.

Don’t just survive the off-season!

-Coach Charlie

A smiling cyclist rides through floating bubbles on a paved path, wearing a helmet and colorful outfit. People sit and cheer in the background, some with bright clothes and raised arms. Trees and greenery surround the scene.
2026 ESR Training Plan
More Training Tips

Go the Extra Mile: How to Become an Excelsior Rider

Posted on by Jocelyn McNamara
A large group of people wearing matching white and yellow shirts pose together outdoors on grass, with trees and blue sky in the background, smiling at the camera.

Go the Extra Mile: How to Become an Excelsior Rider

It takes determination to ride 500+ miles across New York State. It takes grit and unshakeable purpose to become an Excelsior rider.

Excelsior riders are the heart of Empire State Ride, the small but committed group of riders who go above and beyond by raising $10,000 or more for cancer research at Roswell Park Comprehensive Cancer Center. Their dedication fuels discoveries, gives patients more options and brings hope to families touched by cancer.

What It Means to be an Excelsior Rider

Every Empire State rider commits to raising $3,500 to take part in the weeklong adventure from New York City to Niagara Falls. But those who raise $10,000 or more earn the distinguished Excelsior rider title, a badge of honor that represents more than just fundraising success. It’s a symbol of determination, compassion and belief in Roswell Park’s mission to end cancer.

All Excelsior riders also receive custom jerseys.

Check out our exclusive Excelsior jerseys!

White cycling jersey with blue and gold accents, featuring a large gold bike logo and "EXCELSIOR" text on the front and back. The jersey also displays sponsors and "One Mission to End Cancer" on the lower back.

There is opportunity to go beyond this, as well. Riders who fundraise $20,000 or more have the opportunity to designate their funds toward a specific research project, approved by the Scientific Advisory Committee (SAC) at Roswell Park Cancer Center. Check out the most recent SAC grant awarded!

Last year, 53 Empire State riders reached Excelsior status, each with their own story of why they ride and who they ride for. Some started planning months ahead, while others find creative ways to bring their communities together through events, challenges or heartfelt storytelling. No matter how they got there, they shared one thing: a drive to make a lasting difference.

And that difference is powerful. Every dollar raised through Empire State Ride supports innovative cancer research and clinical trials at Roswell Park. Even more incredible — for every dollar donated, Roswell Park secures an additional $23 in external funding. That’s real impact.

“We all have stories — friends, family go through this process — and you never know when someone you love is going to need the research. So, the work that Roswell Park does, if we keep funding that research and the clinical trials, it will benefit us, our friends and our family.”

Richard Noll, Excelsior Rider
A middle-aged man stands outdoors with trees in the background, wearing a navy blue T-shirt that reads "BE THE EXCEPTION." He is smiling slightly with his hands behind his back.

How to Go the Extra Mile for Empire State Ride

A smiling older man with short white hair and a bright pink beard wears a navy blue "BAY AREA FLYWHEEL" t-shirt, standing outdoors in front of green foliage.

At first, $10,000 might sound like a huge number. But many riders who’ve reached that milestone will tell you it’s achievable with a little planning, passion and creativity.

“I never like asking for the money, but for the right cause, it makes it that much easier. People are more prone to help when it’s a cause that’s dear to their heart. And, unfortunately, a cause like this … everyone’s had an experience with cancer. And it does make fundraising easier.”

Ed Quick, Excelsior Rider

Here are a few tips to help you go the extra mile:

Start early. The earlier you start, the more time you’ll have to build momentum and connect with potential donors. Setting your goals high from the beginning helps you stay motivated and inspires others to give big, too.

Use your resources. Empire State Ride offers plenty of tools to help, from fundraising guides and printable materials to social media badges and the Roswell Park Alliance Foundation app, which helps track progress and share updates.

Resources Here

Get personal. The most successful fundraisers tell their story. Share why you’re riding, who inspires you and how donations make a difference. Authentic stories create emotional connections that move people to give.

Offer small incentives. A small ‘thank you’ can go a long way. A handwritten note, baked treats or even a quick message to donors makes them feel appreciated. 

“Our most effective campaigns offer donors something in return, even small gestures like a doughnut or cookie, which show gratitude for their generosity.”

Maritza Torres Rivera, Excelsior Rider

Stay consistent. Fundraising doesn’t happen overnight. Keep sharing your story, post updates about your training and remind people why you ride. Every conversation and social post counts.

A group of smiling cyclists wearing matching jerseys and medals ride past cheering spectators on a sunny, tree-lined street during a cycling event.
A smiling woman with long brown hair wears a gray "Empire State Ride to End Cancer" T-shirt, standing outside in front of a blurred green, leafy background.
A smiling older woman with gray hair wears a black cap, sunglasses on top, and a white t-shirt with a colorful graphic, standing outdoors with greenery in the background.

The Impact: Turning Donations into Discoveries

Behind every dollar raised through Empire State Ride is a ripple effect of hope and progress. Excelsior riders help fuel some of Roswell Park’s most impactful research — from studies on triple negative breast cancer to groundbreaking work in immunotherapy and gene therapy.

“To end cancer is optimistic but doable. And every day, we get closer. Empire State Ride is one of the things helping us get there.”

Jane Eshbaugh, Excelsior Rider​ & Cancer Survivor

Thanks to the funds raised by riders, Roswell Park is pushing cancer research forward with new technology, expanded treatment programs and facilities designed to bring the next generation of cancer care to life.

When an Excelsior rider crosses that $10,000 milestone, it’s more than just a jersey — it’s about fueling discoveries, helping patients and bringing us one step closer to a world without cancer.

Join the Movement. Become an Excelsior Rider

If you’re already part of this incredible community, challenge yourself to reach new heights. Start early, share your story and set your sights on becoming an Excelsior Rider. Not part of the ride yet? Sign up today and start your journey.

More Fundraising Tips

More about ESR's Impact

Two cyclists in matching jerseys and medals stand side by side, holding their bicycles triumphantly over their heads. A river and city skyline are visible in the background.

A New Spin on a Hometown Favorite: 2,800 Miles Across the US for Cancer Research

Posted on by j.schifferle
A cyclist wearing a blue jersey reading "500+ Miles NYC to Niagara Falls" stands beside his bike, looking toward a docked ferry with cars and a cloudy sky in the background.

A New Spin on a Hometown Favorite: 2,800 Miles Across the US for Cancer Research

An older woman and a man wearing a bicycle helmet and sunglasses share a kiss outdoors on an overcast day, with greenery and a cloudy sky in the background.

To say Jay and Tammy Warren live life to the fullest is an understatement. They don’t just savor every moment along the way, they create big, life-changing adventures and see them through. Their warm energy and sense of humor have helped them overcome countless challenges, including on their most recent adventure: a 2,800-mile bike ride across the United States to raise funds for cancer research. 

The couple has taken on the Empire State Ride (ESR) 500+ Mile Hometown Challenge — a 500-mile commitment to ending cancer — to a whole new level. Jay has been riding daily while his wife, Tammy, manages SAG support every pedal of the journey. The pair started their ride in Portland, Oregon, and will arrive at Roswell Park Comprehensive Cancer Center in Buffalo, New York, on July 9. Their goal is to raise $10,000 for cancer research.

A few weeks after their arrival, they will once again join the weeklong adventure from Staten Island to New York City, working route and logistics support, as they have for many years. Being on the road and seeing riders’ passion for the mission to end cancer is what inspired Jay and Tammy to undertake this challenge in the first place.

A smiling woman in a blue "Empire State Ride" shirt stands next to a gray SUV with "Buffalo or Bust!! 2900 miles to End Cancer!" written on the window. Bicycles are mounted on the car's rear.

“We have been profoundly touched by the stories of survival and bravery from our ESR participants, but we’ve also been heartbroken by the loss of our own friends and family to this terrible disease,” they wrote on their fundraising page.

Jay and Tammy Warren

Their “Why” for Riding to End Cancer

In their professional lives, Jay and Tammy travel for work; during their down time, they travel for pleasure, making quick friends and unforgettable memories. It was during one of their off-hours explorations, a cruise from Tokyo to Sydney, that they met their friend Beryl. They stayed in touch long after their initial adventure, sharing a mutual love of exploration.

“Beryl was a spit-fire of a woman — four foot eight and amazingly fun. We always had a blast together, and she was very special,” Jay said.

Right before the 2024 Empire State Ride, Beryl passed away following her third recurrence of cancer. That loss solidified Jay and Tammy’s decision to do something more in the mission to end this terrible disease.

This commitment only deepened when Jay received a simple, two-word text on the road that read, “She’s gone.” A close family member also lost their battle to cancer. Jay and Tammy were in North Dakota, and they carried the weight of that news for the rest of the ride.

A cyclist wearing a blue jersey reading "500+ Miles NYC to Niagara Falls" stands beside his bike, looking toward a docked ferry with cars and a cloudy sky in the background.

How Their Ride Inspired Others Along the Way

Early on in their 2,800-mile journey, Jay and Tammy decided to write the words “Empire State Ride to End Cancer” with the website URL in marker on their car. It was a simple choice that resulted in countless conversations and elevated their overall experience.

“That little decision to write something on our car changed so much. People would read it and stop to ask us about the ride. Some people donated because of it, and others shared their cancer connection with us,” Tammy said.

Tammy paused for a moment in reflection, then went on to describe a moment on their ride that stayed with her. While standing by the car one morning, they found an older man studying the words they’d written. The man immediately wanted to donate to the cause and handed over a small donation. He went on to reveal that his wife had stage IV colorectal cancer, a diagnosis that came after she originally beat breast cancer. His eyes were wide and teary.

“Jay didn’t see this,” Tammy said. “But when he got on his bike and rode off, the man stayed there and watched as Jay got smaller and smaller. There was so much hope in the man’s eyes.”

“That’s why we do this,” Jay said. “That’s why we ride.”

A person wearing a blue jacket and helmet rides a bicycle past the rustic wooden Blackfoot Inn on a sunny day, with signs and outdoor seating visible in front of the building.
A man in a blue jacket squats next to a parked bicycle, using a free air pump to inflate the tire outside a building. Another bike and a block of ice are nearby.

Their Hometown Challenge Route

Their profound commitment to the mission to end cancer has seen Tammy and Jay through many challenges on their journey. The road to starting this ride was laden with injuries and health concerns that delayed their start date. Tammy originally intended to ride with Jay, but when her hands started getting numb — a result of an old injury — they decided to backtrack to Portland to find and buy a car that would become their SAG vehicle.

They finally restarted their journey on May 17 with a commitment for Jay to ride an average of 52 miles a day for 53 days straight. Their route has taken them through Oregon, Washington, Idaho, Montana, North Dakota, Minnesota, Wisconsin, on a four-hour ferry ride over Lake Michigan, along the St. Clair River, and finally — along the northern edge of Lake Erie. Their final day will take them across the Peace Bridge and into Kaminski Park at Roswell Park Comprehensive Cancer Center.

Some days, Jay has ridden more. Some days, he has ridden less. But every day is different. His first nine days saw unrelenting rainstorms. Partway through, he faced intense headwinds and steep climbs. He completed a century ride (plus 13 bonus miles), and scaled back mileage toward the end of the route. Through it all, he’s only taken one day off.

The Memories and the Mission

The memories made along the way have been some of the best of the couple’s life together. There were bear sightings in a town in Wisconsin where “everything had bear in the name.” There was snow atop a steep hill in Montana after Jay rode up a hill with an 8% grade (in his lowest gear for nearly an hour). There were new friends and lots of laughs.

Of the adventure, though, Jay and Tammy say that talking about the mission is what stands out most. Like so many, they dream of a world with better outcomes for everyone facing a cancer diagnosis.

“We count every day, mile, and inch as we ride, knowing that every revolution of our pedals contributes to our final goal just as every dollar donated counts toward finally conquering cancer,” they wrote.

Jay and Tammy Warren
A cyclist wearing a helmet and blue jersey stands on a sandy beach, holding a white bike, with waves and a clear blue sky in the background.
A smiling woman and a man wearing sunglasses sit on grass by a calm turquoise sea under a partly cloudy sky, enjoying a sunny day outdoors.

Support the mission to end cancer!

Donate to Jay and Tammy's Ride

Donate to Empire State Ride

Team Roswell: Meet the Roswell Park employees participating in Empire State Ride

Posted on by j.schifferle
A collage of cyclists in helmets and cycling gear surrounds a central banner reading "Empire State Ride Team Roswell," featuring people posing with bikes, signs, and celebratory gestures outdoors.

Team Roswell: Meet the Roswell Park employees participating in Empire State Ride

At Roswell Park Comprehensive Cancer Center, staff members live the mission to end cancer every day through the amazing work they do. For the Team Roswell employees taking part in the 2025 Empire State Ride, this mission is not only part of their lives in the office but also on the road.

Your Team Roswell teammates are going an extra 500+ miles to raise critically needed funds for cancer research, bringing hope to cancer patients everywhere. Meet these incredible road warriors, get inspired by their stories and follow their journeys on Empire State Ride’s Instagram, Facebook and LinkedIn pages.

Facebook-f Instagram Linkedin-in

Gretchen Zimmerman

Senior Clinical Informatics Specialist

Four cyclists wearing matching "2023" team jerseys and helmets pose together on a wooden bridge with bikes behind them. A river and green hills are visible in the sunny background.

I’m riding to end cancer for all — for every patient, every survivor and every person still waiting for a cure. I ride because I believe in hope — not just as a feeling, but as a force for change.

Cancer takes so much, but it can’t take away our hope. Every mile I ride is powered by the belief that hope can heal, hope can lead to cures and hope can unite us.

I ride:

  • For the patient who just heard the words “you have cancer” and needs to know they’re not alone.
  • For the child in treatment whose smile reminds us that there’s so much to fight for.
  • For the family praying for more time — and the researchers working to give it to them.
  • For those we’ve lost, and the hope their memory inspires.
  • For a future where cancer isn’t a death sentence, but a treatable, beatable disease.
  • For our community.

This ride is more than a challenge — it’s a beacon of hope. And with every turn of the pedals, we move closer to a world without cancer. Together, Team SPMaz rides with purpose, rides with hope and rides to end cancer for all.

David Byrwa

Pediatric Fellow

A cyclist wearing a helmet and sunglasses rides a bike on a sunny road, with American flags and green trees visible in the background.

I chose to ride in Empire State Ride in 2025 because it is deeply personal to me. As a pediatric heme/onc fellow at Roswell Park and Oishei Children’s Hospital, I witness the constant strength, courage and resilience of our youngest patients who are fighting cancer. The ride serves as a symbolic way for me to mirror their fight in a small way, all while raising money for groundbreaking research. I’m proud to ride for them, with them in spirit, and for the hope that one day we’ll beat cancer for good. 

Megan Crawford

Pediatric and Young Adult Program Manager

Three smiling cyclists pose holding medals and a large “We Made It! 500 Miles One Mission” frame, celebrating the Empire State Ride to End Cancer, with a scenic background and the falls partially visible.

I ride for our patients, and for a world where no parent loses a child, and no child loses a parent to cancer.

The Empire State Ride offers a rare moment to take a step back and reflect on the meaningful work we do, and honor the strength of the patients we serve ­— all while raising critical funds for the future of cancer care.

Julia Faller, DO, MS

Chief Medical Officer

A woman smiles while standing next to a camping chair and tents in a grassy campsite with trees in the background. She appears to be organizing her belongings.

I’m riding to represent Roswell Park and all the great work we are doing, and I’m excited  to raise money to support the research being done and the research needed.  I get to see directly the impact of the dollars raised on our community and the world.  

This is an incredible life changing experience where you physically challenge yourself and also meet incredible people along the way. 

Fun Fact: I belong to a highly competitive family that has an annual competition where many family members compete against each other in a triathlon.  There is a trophy where the winners are listed each year.  It takes place over a weekend and there are lots of other fun activities.

Charles Greenberg, PharmD

Pharmacy Manager

A man wearing a bike helmet and a "Ride for Roswell 2022" cycling jersey takes a selfie on a road near a large blue steel bridge over a river, with trees and blue sky in the background.

I’ve participated in the Ride for Roswell and been an Extra Mile Club member every year for 10+ years as a community member. Now, as a Roswell Park employee (2 years in July!), I’m excited to take on the challenge of riding a bike 500+ miles from Staten Island to Niagara Falls with Team Roswell for Empire State Ride.

I’m riding in support of friends and family members living their best life in spite of a cancer diagnosis, and in memory of those whose journey has come to an end. Thank you to all the amazing people at Roswell Park working hard every day to improve the lives of patients and their families, and those exploring innovative new treatments to END CANCER!

If you see me collapsed on the road, pause my Garmin.

Emily Isenhart

Pre-Doctoral Trainee
Department of Cancer Genetics and Genomics

A woman stands outdoors holding a bicycle in front of a sign for Roswell Park's Center for Genetics & Pharmacology and Zebra Family Conference Center. She is smiling and wearing a number tag, with cars and trees in the background.

I’m riding in memory of the loved ones I’ve lost to gynecological cancers, in honor of my grandmother — a cancer survivor — and to stand up for science. Breakthroughs in treatments and cures only happen through research, and Empire State Ride fuels that progress by funding cutting-edge cancer science at Roswell Park. I’m excited to be part of something bigger than myself, with a community of people who care deeply, show up for each other, and believe in the power of research to create a better future.

This is the first year in 10 years my PhD mentor, Joyce Ohm, PhD, Chair of the Department of Cancer Genetics and Genomics, hasn’t done ESR, so it’s kind of ironic that it’s my first year riding!

Brian Morreale

Pre-Doctoral Trainee
Department of Immunology

A person in a dark t-shirt and light jeans stands next to a black bicycle in front of a blue "Roswell Park Center for Genetics & Pharmacology" sign outside a building on a sunny day.

I decided to participate in the Empire State Ride to raise funds for cancer research at Roswell Park and publicly express my passion for science. Roswell Park is internationally recognized for their research and proud history. I want to be part of that legacy and help build the future. 

As a predoctoral candidate and first time ESR participant, I am looking forward to this unique experience with like-minded individuals that share a common goal —  to cure cancer.

Benjamin Richey

Senior Executive Director of Creative and Content Tech

A man stands outdoors on grass holding a black Specialized road bike. He wears a bright orange "Empire State Ride to End Cancer" T-shirt, black shorts, and a fitness watch. Trees and a wooden fence are visible in the background.

I’ve always been on ESR, but as a photographer. While it’s fun to hang out of a jeep to capture some incredible images, it was time to trade in the camera for a bike. I’m riding in memory of my sister-in-law, who passed away from cancer in late April. She loved that I dedicated my ride to her and was incredibly grateful. While we had hoped she could be at the finish line cheering us in, I’ll instead be wearing yellow all week, her favorite color, so that she will be with me for all 550-miles.

I recruited my brother from Seattle and my nephew from San Francisco. It’s going to be an amazing week riding together!

Raymond Sroka, MD, PharmD, FASA

Chief of Surgical Anesthesia

A smiling family of five poses outside on a sunny day. An adult man in cycling gear, an adult woman, and three young children stand together on pavement with green trees and grass in the background. A bicycle lies on the ground nearby.

I have been a Roswell Park physician since 2013 and consider myself lucky to be a part of the Roswell Park team and our mission to eliminate cancer.  As an anesthesiologist, I take pride in helping our patients through some of their most difficult days.  I started participating in the Ride for Roswell in 2018.  It has become one of my favorite events of the year.  It is obviously a great financial support for our work here at Roswell Park, but it is also a day filled with fun and emotion — remembrance for those lost and hope for those fighting. Colleagues have encouraged me to participate in the Empire State Ride for years, and I am excited to finally join in this experience as a first-year rider. I can’t wait to hit the road with everybody!

Fun fact about my fundraising: My primary fundraiser was an event in May that I called Cards Cure Cancer.  After soliciting prizes from local businesses, 30+ friends and family members gathered to play in a Texas Hold ’em poker tournament.  Together, we raised more than $5,000 for the Empire State Ride and Roswell Park!  

Jennifer Tuttle

Senior Administrator
Office of Employee Advocacy and Fairness

A woman wearing a yellow safety vest and bike helmet stands with her bicycle near a waterfront, with a park bench, birdhouse, and city skyline visible in the background under a clear blue sky.

I’m participating in the Empire State Ride because I believe in the power of community and the importance of supporting groundbreaking cancer research. This ride is a personal challenge and a way to honor loved ones affected by cancer. I’m looking forward to the camaraderie, the scenic routes and the sense of accomplishment that comes with every mile.

In high school, I dreamed of riding my bike across the country. Empire State Ride is an incredible opportunity to combine my love for the open road, my attraction to intense challenges and my desire to support our community. By participating, I can help provide services to individuals, families and friends during the most difficult times of their lives. 🚴‍♂️✨

Want to get involved?

Join us at the finish line to cheer the 2025 road warriors on, Saturday, August 2, starting at 2p.m. in Niagara Falls.

Finish line details

The ‘why’ behind ESR’s co-presenting sponsors

Posted on by Jackie Roberts McDonough
Presented by Timberbuilt and PortX Logistics logos. Timberbuilt logo has orange icon and text, PortX Logistics logo features bold black and yellow text with a swoosh.

The ‘why’ behind ESR’s co-presenting sponsors

Empire State Ride’s mission to end cancer is what compels more than 200 people to cycle across New York State every July. But, the riders aren’t the only people called to this movement. For our co-presenting sponsors, Port X Logistics and Timberbuilt, the impact of this event is also personal.

Let’s get to know ESR’s co-presenting sponsors.

What is Port X Logistics?

Port X Logistics is a transportation company that specializes in expediting containerized cargo throughout the U.S. and Canada. Their core beliefs include, “deliver WOW through service” and “embrace and drive change.”

Port X Logistics ESR check presentation

What is Timberbuilt?

By combining timeless aesthetics with the industry’s most energy-efficient enclosure system, Timberbuilt creates comfortable, architecturally distinct, sustainable homes with take-your-breath-away looks engineered to last generations.

Timberbuilt group photo -- ESR

The path to partnering with ESR

This is the third year Port X Logistics is sponsoring ESR. CEO and founder Brian Kempisty says they got involved when someone on their team had a loved one undergoing treatment at Roswell Park Comprehensive Cancer Center.

“Since then, we have sadly had even more family and friends of team members sent to Roswell Park to receive treatment, and we have come to be familiar with what Roswell Park and ESR do for the cancer community and the differences and progress they are making in cancer research,” Kempisty explained.

Timberbuilt is a new ESR sponsor this year. When they learned of this seven-day adventure to raise funds for cancer research at Roswell Park, they didn’t hesitate to join the cause.

“At Timberbuilt, we’re incredibly proud of our Western New York roots. Whether it’s gifting local maple syrup to out-of-town clients or enthusiastically saying “Go Bills!” in every conversation, we truly embrace the spirit of our community,” said Irene Klemens, the social media manager at Timberbuilt. “With a world-class cancer research facility right in our backyard, supporting Empire State Ride felt like a natural fit.”

Partnership with purpose

Leaders at Port X Logistics and Timberbuilt understand that doing their part to raise funds for critical cancer research not only benefits their own teams, but also their communities and – in a greater sense – their world. That’s because when you support Empire State Ride, you’re fueling the next great breakthrough in cancer care.

Learn about the ESR impact here

Port X Logistics

“At Port X Logistics, supporting Empire State Ride means being part of something bigger than ourselves. It’s not just about logistics (although there is a lot of that involved in making sure the event is successful). It’s about backing a powerful mission to raise funds for cancer research. We’re proud to stand behind the riders as they push through every mile and to celebrate community, determination, and impact.”

Timberbuilt

“While we’re in the home-building industry, cancer has touched each of us in some way. From family friends to parents to aunts and uncles, we all know someone who has battled against cancer. And many of them received treatment at Roswell Park. Supporting this event means supporting the institutions that have been there for us during some of our most challenging times. We’re proud to contribute to a cause that can make a real difference for so many families and individuals facing cancer.”

Interested in teaming up with ESR?

There are many different ways organizations can get involved in ESR, including sponsorship, in-kind donations, volunteering and more.

To find the best opportunity for you and your workplace, contact Marianne Minbiole.

Learn more about partnering with ESR

Timberbuilt -- ESR co-presenting sponsor

What are you waiting for? Let us help you make your decision

Posted on by Jackie Roberts McDonough
A group of cyclists in matching jerseys pose together, smiling. One person kneels at the front, holding a flag that reads, "Wish YOU Were Here!" They are outdoors with trees in the background.

What are you waiting for? Let us help you make your decision

There’s a reason you keep returning to the idea of doing Empire State Ride. So, what’s holding you back? With the help of some current road warriors, we want to guide you in answering that question and give you the tools to commit to the adventure of a lifetime.

**Some of the input from road warriors was gathered from the registered riders’ Facebook group, something you could be a part of once you sign up!

What is Empire State Ride?

Empire State Ride (ESR) is a 500+ mile cycling challenge beginning in New York City and ending in Niagara Falls, New York. Catered camping is an essential part of the experience, with meals, tents and programming provided each day.

However, ESR is more than just a ride. Funds raised through this event are paving the way for the next generation of cancer care. Since ESR began in 2015, it has raised more than $10 million for cancer research and clinical trials at the nation’s first cancer center dedicated to research, Roswell Park Comprehensive Cancer Center.

That’s the overview; now, let’s get into some of your specific questions!

A large group of people in matching outfits pose in front of a historic brick building with a central tower. The scene is outdoors, surrounded by greenery and flowers.

What if I don’t know anyone on ESR?

The ESR Community grows every year. You may enter this journey as a solo rider, but you’ll cross the finish line with nearly 300 like-minded individuals, brought together with a common goal.

“I was on the fence 3 1/2 years ago. I never thought I could do something this "crazy.” I decided, if people could go through all cancer treatments, I could try and do something I love in their honor and raise money for research. I thought I was just going to ride one year. I got hooked. I challenge you to join me and let me know how it was once you cross that finish line. Strangers at the start become family by the end. I'm addicted to this ride.”
Mary Reilly, ESR road warrior
Mary
Four-time ESR road warrior
“You’ll connect alright. 250 new brothers and sisters. All great folks to welcome you.”
A person with a red clown nose and round sunglasses wears a blue cap with "500" printed on it. They are dressed in a yellow patterned shirt over a graphic t-shirt that reads "Empire State Ride." The background is a blurred outdoor scene.
BillyTheKid
Three-time ESR road warrior

But … that’s not all. New riders can also opt-in to receive an ESR mentor who will guide them through fundraising, training, packing and more. Mentors are returning riders who can pass their knowledge onto first-time road warriors and help answer any questions leading up to their week on the road.

Is my skill level on par with the ESR route?

Cyclists participating in the Empire State Ride pedal along a tree-lined path in the city, with the One World Trade Center visible in the distance. Bright sunlight casts shadows on the trail, and the lush green foliage beautifully contrasts with the urban skyline.

Cycling from one corner of New York State to another over seven days is no easy task, even for experienced riders. However, there are resources and tools you can lean on to modify or enhance your ride.

ESR partners with professional cycling coach Charlie Livermore as an advisor and friend. Charlie is not only a coach at Synergy Performance Systems, but he also serves as a training consultant on our adventure across New York State. He offers his expertise and tips to all ESR riders and joins us on the road each July to ride 500+ miles. Charlie put together three different training plans (beginner, intermediate and advanced). 

Check out the training plans

Relaxed Route: Riders wanting to shorten the days’ mileage can take a morning shuttle to rest stop two as an added “boost.”

“People, the staff and volunteers are AMAZING. The route is a little tough but beautiful. The support staff has your back. No shame in taking the buster bus or SAG,” said Mary Reilly.

Hilly Route and Bonus Miles: Riders looking for an additional challenge have the option to add 20 additional miles to the end of either the standard or hilly route on days one and two. They can also opt in to a hilly alternative route on days two and four that deviates from the standard route.

See the full route here

What about fundraising? I’ve never done it before!

Every ESR road warrior is responsible for raising $3,500. While that amount might seem intimidating at first, our fundraising experts are here to help you each step of the way. Tools include an ESR app, customizable printed materials, social media graphics and more. Additionally, the ESR staff can offer guidance, answer questions and support you in your fundraising efforts.

Hear from our fundraising experts

Another key part of fundraising is understanding where the funds go. As an ESR road warrior, you can truly change lives. The funds you raise support cutting-edge cancer research at Roswell Park and ultimately influence how we treat all types of cancer, everywhere.

Our mission to end cancer keeps ESR riders motivated and inspired.

A woman in cycling gear stands on a rock, smiling broadly and holding a "Woo Woo Crew" pennant at The Empire State Ride. She wears colorful sunglasses and a headband, with trees and another cyclist in the background.
“Two of my siblings, Bobby and Carolyn, along with others in my family were taken too soon by cancer, and that is the reason I ride. I encourage others to join this amazing experience and do something tangible to impact cancer research.”
Rich Catan, ESR road warrior
Rich
Two-time ESR road warrior

How does camping work?

An Empire State Ride Road Warrior at the camp ground.
This is a photo of camp life at Empire State Ride, a 500-mile cycling adventure that raises funds to fuel cancer research.

ESR is a seven-day journey, and catered camping is provided each night up until you cross the finish line. For many riders, the memories made at camp are a highlight of the experience.

“Camp is part of the camaraderie that makes ESR so special. It’s a great way to meet other riders and hear why people are there."
Steve Mars, ESR co-chairman
Steve
ESR Co-Chairman

Our behind-the-scenes team handles the set-up and take-down at each campsite. You’ll be provided with a tent, air mattress, clean towels and the daily delivery of your luggage from one stop to the next. Camping also includes a shower truck, rest rooms, bike mechanics, massages for purchase and more.

Learn more about camping

Still have questions about the adventure? Don’t let the unknown hold you back from joining this incredible cause! Reach out to our team at EmpireStateRide@RoswellPark.org or 716-845-3179.

Registration closes on June 1. Don’t miss this opportunity to meet your community and build a lasting legacy.

After all, road warrior Rich Catan put it best: “If not now, when? You can do it!”

Register today

Read the stories

Meet the ESR licensed massage therapists

Posted on by Jackie Roberts McDonough
Empire State Ride Licensed Massage Therapists

Meet the ESR licensed massage therapists

Riding more than 500 miles a day across New York State can be a lot on your body, and that’s why licensed massage therapists (LMTs) are along for the journey as well. Empire State Ride (ESR) road warriors can sign up daily for massages during their seven-day cycling adventure. The massages are 30 minutes long and $50 at the rider’s expense.

The LMTs on the road are not only experienced and well-versed in their craft, but many of them also feel personally called to ESR’s mission to end cancer.

Graziella Androne

A person with curly dark hair stands in front of a cornfield. They are wearing a tie-dye shirt and small hoop earrings, with a sky visible above. The corn plants are tall and slightly dried.

Graziella is from Albany, New York! She has been working at Active Therapeutic Massage and Wellness in Clifton Park for three years. She also opened a new business, Complementary Angles Massage PLLC, in Schenectady this past year. She loves attending ESR because she is personally connected to the mission. She has lost a few loved ones to cancer.

“The people make the event. Creating relationships with those I’ve seen for multiple years at the event and the enthusiasm of everyone involved whether it be the staff or the riders is what makes it all worthwhile.”

She says being able to offer what she loves for the riders who need the massages after days of riding is very fulfilling.

Donna Bridges

A woman with straight shoulder-length hair smiles at the camera, wearing a black sweater with white polka dots. The background is plain and neutral.

Donna grew up in the Buffalo, New York area, where Roswell Park Comprehensive Cancer Center is located. She has been a massage therapist since 2003, and she works at Southtowns Medi Spa.

“In April 2010, my dad lost his battle with lung cancer just six weeks after he was diagnosed. After I lost him, I knew I wanted to make a difference in the lives of cancer patients and their families.”

That June, she decided to participate in Ride for Roswell, a Buffalo-based Roswell Park cycling fundraiser, and she has returned every year since.  

In 2017, she rode in ESR with her two oldest brothers in memory of their dad. “It was a challenging and unforgettable week where we met so many incredible people, some being cancer survivors themselves.”

Donna came back to the event in 2019 as a massage therapist, and she has stayed with the team since then! “It’s extremely rewarding being part of the team that aids in the recovery and relaxation of the riders who are pushing their bodies to the limits.”

Kirsten Bjalme-Evans

Kirsten Bjalme-Evans, ESR LMT

Kirsten received her education at the Center for Natural Wellness in Albany, New York. She became a Licensed Massage Therapist in March of 2020. Along with Swedish Massage and Reiki, Kirsten has training in Polarity, Myofascial Release, Reflexology, Sport, Craniosacral Therapy and Aromatherapy.

She is forever in pursuit of learning how to make herself more proficient in all modalities. Kirsten is expanding her knowledge in eastern bodywork and medicine, all in the hopes to help clients find their way to better whole body health.

Jillian Blaszkowiak

A person with long curly red hair and glasses smiles widely. They are wearing an off-the-shoulder white top with floral patterns. The lighting is bright, highlighting their features.

Jillian is a NYS Licensed Massage Therapist and insured member of the American Massage Therapy Association. She completed a two-year hands-on education program at The New York Institute of Massage in July of 2021, and she received her License for Massage in October 2021.

Outside of work, Jill enjoys spending time in nature, playing volleyball, and hanging out with her dog.

Jill’s appreciation for natural healing led her to her career in massage therapy. She believes everyone deserves to feel a sense of peace in their body, and she strives to provide that for her clients in a comfortable and healing space.

Krysta Cwynar

A woman with long brown hair and a black t-shirt stands smiling by a window with crossed arms. The room is bright, with a white wall and a rustic window frame having multiple panes.

Krysta is the owner and co-founder of Universal Strength Wellness Center. She specializes in deep tissue massage, assisted stretching, cupping therapy and sports massage. She has worked with professional athletes, including the Buffalo Bandits, to help them stay refreshed, focused and ready for every game. Krysta says her experience as an LMT for ESR in 2023 was lifechanging.

“The road warriors inspired me so deeply that I became a rider myself in 2024. Watching each rider show up every day, hearing their stories and witnessing their unwavering strength is by far the most inspiring and my favorite part of the week. Losing my best friend to cancer in 2017 was a defining moment in my life, and I vowed to do whatever it takes to help cure cancer.”

Krysta believes ESR has given her a way to channel that passion into action. “I’m honored to be part of this incredible community.”

Amy Kincaid

Amy Kincaid ESR LMT

Amy is from the Schenectady area, and she is an owner of Active Therapeutic Massage and Wellness in Clifton Park. She has been a massage therapist with Empire State Ride for three years.

“Cancer has affected many family members and friends and I look forward to being at ESR each year.”

Amy enjoys getting to know the riders, working with them after they’ve had a long day on the bike and helping them get ready for the next day’s ride.

Kristina Locci

Kristina Locci ESR LMT

Kristina works at Capital District Massage in Albany, New York. She has been a massage therapist since 2011, working at CDM since February 2013.

“Supporting ESR allows me to be a part of something spectacular in the fight against cancer. My favorite part of this ride is hearing the stories from the riders. Honestly, I just enjoy the whole experience.” This will be her fourth year on the road during ESR.

Jennifer Risenhoover

A woman with glasses smiles at the camera. She is wearing a dark scrub top with an embroidered logo. Behind her is a colorful, mystical poster featuring figures sitting in a meditative pose with swirling, cosmic designs.

Jennifer is one of the owners of Active Therapeutic Massage and Wellness in Clifton Park, New York. She has been a massage therapist for six years.

“I started massaging for Empire State Ride three years ago in honor of my step father who passed from cancer in April of 2022. I look forward to seeing all the riders each year and being a part of this amazing foundation.”

Abby Rockwood

Abby Rockwood, ESR LMT

Abby is an LMT and the owner of Breathe in Massage by Abby. She is from Hamburg/Buffalo, New York. She has been an LMT for more than three years, and this is her fourth year working ESR.

“I was first invited on this fantastic adventure by a fellow LMT. Like many on this ride, I have had several family members receive treatment through Roswell Park and I knew ESR was something I wanted to be a part of.” 

Her favorite thing about ESR is the energy of all the riders. 

“It is truly contagious and what brings me back each year!”

Want to get involved?

Are you interested in being a part of Empire State Ride without the 500+ mile commitment? Join the adventure as a volunteer!

ESR Volunteer Opportunities

Hitting Your Fundraising Goals

Posted on by Jackie Roberts McDonough

Hitting Your Fundraising Goals

Once you sign up for the Empire State Ride (ESR), you commit to raising at least $3,500 for the cause. Those $3,500 in donations go a long way when it comes to treating patients today and finding cancer cures for tomorrow. Remember, for every dollar donated through ESR, Roswell Park researchers can leverage an additional $23 in additional grant funding.

Learn more about $1 to $23

If you’re stumped on how to reach your fundraising minimum, we’re here to help! 

Meet our fundraising experts Regina, Mackenzie and Sierra!

Years with ESR: 2

I’m looking most forward to … Weedsport! By Day 5, everyone on the road has created new lifelong friendships. We get to celebrate making it most of the way to Niagara Falls and we recognize our awesome fundraisers!

Out-of-the-box fundraising idea: Don’t underestimate the power of social media! Promote your fundraising page and share why you ride. Explain to your potential donors how much of an impact they really have by sharing where the funds go. Don’t forget to join the Facebook group “2025 Empire State Riders” and ask our returning riders what fundraising efforts are most successful for them!

Contact: sierra.etkin@roswellpark.org

Sierra

Sierra, fundraising coordinator, at Empire State Ride

Mackenzie

Mackenzie at Ride for Roswell, a fundraising event for Roswell Park

Years with ESR: 6

Favorite part of ESR: It’s hard to pick just one! I love seeing a rider conquer a day of riding that they didn’t think they could do. I love hearing stories throughout the week of why riders decided to join ESR, I love the scenery at all of the rest stops, and the band at Weedsport was the best!

Out-of-the-box fundraising idea: I always make a public show of thanking my donors. It’s not only a great way to thank those that have given but it draws attention to your fundraiser every time you do it. You never know which Facebook friend will decide to donate.

Contact:  Mackenzie.giancarlo@roswellpark.org

Years with ESR: This is my first year!

I’m looking most forward to … getting on the road this summer and experiencing the community aspect of ESR. I’ve loved getting to connect with riders over the phone and learn their “whys” to ride. I’m excited to witness and feel those “whys,” and to share my own over 7 days and across 500+ miles with this community.

Out-of-the-box fundraising idea: Encourage donors to forgo their daily/weekly coffee. Set aside that money for a set period of time and donate it instead! For example, if you forgo two $6 coffees a week for 6 weeks, that’s $72 you can donate!

Contact: regina.misercola@roswellpark.org

Regina

Regina, ESR fundraising coordinator

Get Started

For anyone new to the fundraising game, the main piece of advice we have is to utilize ESR resources. Riders have access to exclusive social media badges, print materials, informational documents and even an Empire State Ride app. Check out our full toolkit here.

Hitting your $3,500 fundraising minimum starts with taking a few simple steps once you register. We encourage all riders to personalize their fundraising pages (dashboards) with a photo and a few sentences explaining why they’re participating. In other words, why does this cause matter to you?

Lean on Social Media

Once your dashboard is updated, share it within your network! That means family members, friends, coworkers and more. You can share the link to your dashboard via email, text and, of course, social media posts. Facebook posts and Instagram Stories are great resources for getting the word out about your fundraiser.

Have professional connections who may be interested in the mission to end cancer? Try sharing the link to your dashboard in a post on LinkedIn. All these outlets can be beneficial for fundraising, and the key is consistency. Remind your friends and followers often with several posts leading up to the event.

Download the ESR MyHub app

Download the ESR MyHub app to reach your fundraising goals even faster. The app will help you secure donations, track your progress toward your goal and even offers mobile check deposit!

Apple logo with text "Download on the App Store" on a black background.
Google Play logo with the text "GET IN ON Google Play" on a black background. The logo features a multicolored triangle.

Donate to Your Own Page

When trying to reach your fundraising minimum, start off strong with a donation to your own fundraiser. Even a $5 or $10 self-donation shows your network that you’re serious about raising funds, and you’re invested with them!

Share the Facts

Donations to Empire State Ride benefit critical cancer research and clinical trials at Roswell Park Comprehensive Cancer Center. Utilize the resources from ESR to show your donors (and potential donors) the real-life impact of their gifts.

Read up on a few talking points!

Check Your Email

The ESR team communicates with riders heavily through email. Check your email regularly to stay in-the-know, learn about your impact and read spotlights on ESR road warriors. You may also find tips and tricks, fundraising incentives and other tools to help guide your journey heading into your weeklong adventure.

If you do all the steps above, you’ll be well on your way to hitting $3,500! But don’t stop there. Set your goal higher every time you hit it, and you’ll be amazed at the difference you can make.

And don’t forget, our team is cheering you on each step of the way! Contact EmpireStateRide@RoswellPark.org or 716-845-3179 with questions or concerns as we prepare for ESR.

More Fundraising Tips

Recaudación de Fondos Divertida

Posted on by Jackie Roberts McDonough

Cómo la guerrera de la carretera Maritza Torres Rivera está apoyando la causa del cáncer

Cuando te inscribes en el Empire State Ride, te comprometes a recaudar fondos cruciales para encontrar tratamientos de cáncer que salvan vidas.

Cuando te inscribes en el Empire State Ride, te comprometes a recorrer más de 500 millas a través del estado de Nueva York sobre el asiento de tu bicicleta y a recaudar fondos esenciales para la investigación del cáncer. Tal vez eres un ciclista experimentado que sabe que está listo para conquistar la carretera, pero la idea de recaudar $3,500 te hace dudar en inscribirte. O quizás, ya te has inscrito y no tienes idea de cómo comenzar, para alcanzar tu meta. Sea cual sea tu situación en tu camino hacia el Empire State Ride, te brindamos los consejos que te ayudarán a alcanzar la meta de tu recaudación de fondos (¡a la vez que disfrutas el proceso!).

Una de las mejores maneras de recaudar fondos es ver cómo otros guerreros de la carretera están enfrentando el desafío. Nos sentamos con la veterana guerrera de la carretera y ciclista Excelsior, Maritza Torres Rivera, del Team Borikén, para ver cómo recaudó más de $10,000 .00 el año pasado.

¿Su consejo?

1) Comienza temprano.

“Si bien cumplir con el requisito mínimo de recaudación de fondos permite que el Team Borikén sea parte de la rodada de más de 500 millas, vemos el superar esa meta como una forma concreta de avanzar en nuestra misión para erradicar el cáncer lo antes posible. Tan pronto como termina el evento en julio, empiezo a pensar en ideas para el siguiente año. Para agosto, ya tengo asegurada la fecha de mi primer evento de recaudación en Chipotle.”

Maritza Torres Rivera

2) Ofrece un incentivo a cambio de la donación.

“Nuestras campañas más efectivas ofrecen a los donantes algo a cambio, incluso gestos pequeños como una dona o una galleta, que muestran gratitud por su generosidad.”

Maritza Torres Rivera
A woman in a cycling helmet smiles with a temporary tattoo of a bicycle and the words "Empire State Ride to End Cancer" on her cheek. The number 260 is on her helmet. She's outdoors with a background of trees and blurred objects.
Maritza's dough-nate for doughnut fundraiser
A cyclist wearing a white jersey with colorful names and messages stands on a gravel path. They are holding a water bottle and wearing a headband. In the background, tents and trees are visible under a cloudy sky.
Festive "Merry Navidad! Raffle" poster with gold and black design. First prize: $100 Vanilla gift card. Second prize: ESR 925 silver bike pendant. Tickets are $5. Drawing on January 5, 2025, at 6 PM live on Facebook. Purchase via Venmo, ATH Móvil, CashApp.

Aquí algunos ejemplos de recaudaciones de fondos que le han funcionado a Maritza y al Team Borikén:

  • Campaña “Dona por una Dona” (Dough-nate for a Doughnut): Se realiza varias veces al año, de manera individual o colectiva, en lugares tales como cervecerías, gimnasios, mercados de agricultores, ferias y supermercados. Compramos las donas a través del programa de recaudación de fondos de Krispy Kreme, que ofrece tarifas con descuento.
  • Eventos de recaudación en restaurantes: Al igual que los eventos en Chipotle, otros restaurantes como Chili’s Grill & Bar y Macaroni Grill permiten separar una fecha y horario específico, en el que el establecimiento destina un porcentaje de sus ventas (20-25%) a la causa.
  • Venta de boletos de rifa: Venta de 100 a 200 boletos para premios como tarjetas de regalo de $100 o cuadros de fútbol.
  • Eventos Wine & Chill: Reuniones en el vecindario, donde los invitados reciben una copa de vino por una donación de $5 o más, fomentando los lazos comunitarios mientras se recaudan fondos.
  • Eventos especiales en los gimnasios: Organización de clases o sesiones de spinning en CycleBar, donde el gimnasio proporciona el espacio, el instructor y la promoción, y todos los ingresos se destinan a los esfuerzos de recaudación de fondos del ESR.
  • Campaña “Deja tu Marca en mi Jersey” (Make Your Mark on My Jersey): A cambio de una donación, las personas pueden agregar nombres o dedicatorias a una Jersey de Bicicleta que se usará durante uno de los siete días de la rodada. Esto celebra a los sobrevivientes de cáncer y honra a los seres queridos que ya no están.
  • Venta de mercancía: Asóciate con Bonfire para diseñar y vender camisetas, gorras y sudaderas. Estos no requieren inversión inicial y permiten creatividad dentro de las pautas de la marca ESR.
  • Campaña 100 x $100 por la esperanza: Enviar postales instando a los amigos, incluidos donantes de años anteriores, a unirse a un grupo selecto de héroes donando $100 para luchar contra el cáncer.
  • Solicitudes personalizadas a patrocinadores: Escribir cartas o correos electrónicos personalizados a individuos o entidades buscando su apoyo. Estos esfuerzos son más exitosos cuando se personalizan con experiencias compartidas. En algunos casos, los patrocinadores reciben visibilidad, como llevar una camiseta con el logo de su empresa, a cambio de donaciones superiores a una cantidad específica.
  • Promoción activa en las redes sociales: Publicaciones regulares en Facebook e Instagram aprovechando los días festivos, cumpleaños y ocasiones especiales, para recordarles a los amigos acerca de nuestra misión. Esta actividad regular incrementa el tráfico en los perfiles, lo que a veces resulta en donaciones sorpresa de amigos o extraños.

¿Estás listo para seguir el ejemplo de Maritza y enfrentar el desafío? ¡Regístrate para el ESR 2025, inicia la sesión en tu propio panel de recaudación de fondos y comienza hoy mismo!

Regístrate para el Empire State Ride 2025

Inicia la sesión en tu propio panel de recaudación de fondos

Aprende más consejos sobre recaudación de fondos

¿No estás seguro de por dónde empezar? ¡Pregúntale al equipo de recaudación de fondos de ESR!

¡Si aún necesitas ayuda, pregúntale al equipo de recaudación de fondos del ESR! Recaudar fondos es lo que hacemos. Si necesitas ayuda para alcanzar tu meta, contáctanos. Te guiaremos con herramientas y consejos para que el proceso sea lo más sencillo posible. Contáctanos en empirestateride@roswellpark.org

Con el apoyo de tu comunidad ESR, recaudar fondos no tiene que ser otra cuesta más en tu camino. ¡En lugar de eso, puede ser una parte emocionante de la aventura! Tú puedes hacerlo.