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Meet the Roswell Park Employees Tackling Empire State Ride 2026

Meet the Roswell Park Employees Tackling Empire State Ride 2026

A collage of cyclists in helmets and cycling gear surrounds a central banner reading "Empire State Ride Team Roswell," featuring people posing with bikes, signs, and celebratory gestures outdoors.

Every summer, riders from across the globe come together for one powerful purpose: to support lifesaving cancer research through Empire State Ride. Among them is Team Roswell — a dedicated group of physicians, nurses, researchers, administrators and staff from Roswell Park Comprehensive Cancer Center who take their commitment beyond the workplace and onto the road.

For these riders, the journey is personal. Some ride in honor of patients, loved ones or colleagues; others ride to advance the mission they help carry out every day at Roswell Park.

Meet the members of ESR Team Roswell 2026!

Julia Faller, DO, MS

Chief Medical Officer, Department of Anesthesiology

A smiling woman with gray hair stands outdoors wearing a navy blue "Empire State Ride to End Cancer" t-shirt. Green trees and a brick building are visible in the background.

“It’s like summer camp for adults! I’ve made some of the best friendships with fellow riders that I get to see every year when I go back to ride. I am inspired by all of the people who have been affected by cancer and who choose to ride to show their support. When they share their stories, it makes you realize how important this ride is to them. I also learn more and more each year about the incredible research going on at Roswell Park and the funds necessary to ensure that research continues.”

Ryan Grady

Chief Financial Officer

A cyclist in a white and blue jersey, helmet, and reflective sunglasses raises his arm in a triumphant gesture. He wears a medal and orange wristband, with a blurred crowd and trees in the background.

“The first time I did it, I wanted to challenge myself while giving back. Now in my third year, I still enjoy the challenge, but realized it’s much more meaningful than just that. It’s a surreal experience that’s hard to describe. Hearing the stories and speeches by patients, survivors and experts in cancer research and treatment with 350 other riders is an incredible experience you’ll never fully understand until you do it yourself.”

Charles Greenberg, PharmD

Pharmacy Manager at Scott Bieler Amherst Center

A man in a blue shirt and black cap kneels on a sidewalk, smiling and hugging a golden retriever wearing a name tag. Tents and trees are visible in the background on a sunny day.

“I originally signed up for Empire State Ride in 2025 because I saw a unique opportunity to raise funds for cancer research and patient programs at Roswell Park by doing something I enjoy. I’m coming back for year two because I loved the challenge of riding 570 miles across the state, and because it was such a meaningful and inspiring experience to be a part of the ESR community!”

Joyce Ohm, PhD

Chair of the Department of Cancer Genetics and Genomics

Two people in matching blue cycling jerseys smile inside an ice cream shop. Behind them are ice cream display freezers and large black-and-white menu boards on the blue walls.

“I did my first Empire State Ride as a physical challenge, and I rode that year in memory of my mom who died of a rare sarcoma, called clear cell sarcoma of the soft tissues, when I was ten years old. I continue to ride in memory of my mom, my husband’s mom, my dear friend’s son, Josiah, who lost his battle with osteosarcoma, Sophia the fierce who lost her battle with Ewing sarcoma, my friend and ESR alumni, David, who died recently after a 39-year battle with head and neck cancer, my friend Steve who continues to fight, and my cousin who was recently diagnosed with leukemia. I have seen the tremendous progress that we have made with targeted therapies during the course of my career, and Empire State Ride gives me hope that we will continue to find more effective, less toxic therapies for every patient who walks through our doors.”

Raymond Sroka, MD, PharmD

Anesthesiologist at Roswell Park and Department Chief

A smiling person wearing a bike helmet and a white cycling jersey with "Empire State Ride" and a bicycle logo stands outdoors at a cycling event, with bikes and trees visible in the background.

“I’ve been participating in Ride for Roswell for a number of years and was encouraged by my colleague (Dr. Julia Faller) to try Empire State Ride. I finally made the commitment last year and had a phenomenal time. Everyone involved in Empire State Ride was fantastic — the founder, Terry Bourgeois (and his wife, Maria!), the Alliance leadership who coordinated the week, the volunteers who gave their time and the riders who pushed through the long days.

I was shocked when I first arrived at Wagner College — the size of the event is really intimidating! Everyone I met along the way was welcoming and encouraging. They made it fun and easy. I made friends every day along the way and had an experience that I will never forget.

I initially signed up as a personal challenge, to be able to say that “I did it! I rode my bike across the state.” That’s not what brings me back. Meeting people, hearing the stories of why they are participating and working together every day as a team to get across the state was special. The nightly meetings stand out in my memory because they were always filled with hope and really inspirational.

I look forward to my shorter two-day ride this year and can’t wait to do the full week again in 2027!”

Gretchen Zimmerman, MS, RN

Sr. Clinical Informatics Specialist

Two cyclists wearing medals and matching jerseys stand side by side, smiling and holding a bicycle overhead. There is water and a cityscape in the background, suggesting they finished a race or event.

“I joined Empire State Ride because it brings together two things that matter to me — making an impact in the fight against cancer and pushing myself both physically and mentally. The mission to raise funds for Roswell’s cancer research really stuck with me, especially knowing that every mile actually contributes to something bigger. What keeps me coming back is the sense of purpose and the people. There’s something special about riding alongside others who are all there for a reason — whether it’s for loved ones, patients, or personal goals. It’s humbling, motivating and honestly just sticks with you long after it’s over, which makes it an easy choice to come back.”

David Newman

Executive Director of Capital Projects

Two smiling cyclists wearing "Empire State Ride to End Cancer" jerseys and sunglasses stand together outdoors, surrounded by other riders, with trees and blue sky in the background.

“My dear friend and riding partner, a Roswell Park patient and fundraiser, convinced me to ride. I am riding in honor and memory of my friend who lost his 39-year cancer battle in 2025.”

Brian Morreale, Ph.D.

Postdoctoral Fellow

Two cyclists ride on a forested trail. The person in front, wearing a helmet and glasses, smiles and gestures excitedly, while the second cyclist follows behind, also smiling. Both wear matching cycling jerseys. Lush green trees surround them.

“I was inspired by the riders and the cause to raise funds for cancer research. The comradery and immense support/love from the riders builds a lifelong community.”

Jennifer Queeno

Administrative Assistant for Individual Gifts

Two people ride bikes on a paved path through greenery. The woman in front, wearing a helmet and sunglasses, smiles at the camera. The man behind her, also in sunglasses, smiles as well. Both appear to be enjoying the outdoor ride.

“I found the hometown challenge to be a bit more approachable than the Empire State ride for this year. I can still ride and fundraise, but on my own schedule. The work that the researchers at Roswell do is very important in not only helping to prevent, but possibly even eradicate cancer, especially with the research in the genetics and genomics and the CAR T-cell therapies that are coming out. I want to help raise the funds to keep that research going.”

Renier Brentjens, MD, PhD

Deputy Director of Roswell Park

Three smiling adults wearing cycling jerseys stand together outdoors in front of a white event tent, with green grass and trees in the background. Two wear matching blue jerseys, and one wears a white "Excelsior" jersey.

“When I first started at Roswell I was absolutely struck by all the fundraising activities that the institution has, and I know how important it is for the research to come up with better ways to cure cancer. So I figured, if I can use the money for my research, I can see what it takes to raise the money.”

Emily Isenhart

Genetics, Genomics, and Bioinformatics Doctoral Candidate

A woman with two braids, wearing a helmet and colorful cycling jersey, rides a bike on a road, followed by two cyclists in similar attire. Lush greenery is in the background.

“I’m riding in memory of the loved ones I’ve lost to gynecological cancers, in honor of my grandmother — a cancer survivor — and to stand up for science. Breakthroughs in treatments and cures only happen through research, and Empire State Ride fuels that progress by funding cutting-edge cancer science at Roswell Park. I’m excited to be part of something bigger than myself, with a community of people who care deeply, show up for each other, and believe in the power of research to create a better future.”

Jennifer Tuttle

Manager, Employee Advocacy and Fairness

“I’m participating in the Empire State Ride because I believe in the power of community and the importance of supporting groundbreaking cancer research. This ride is a personal challenge and a way to honor loved ones affected by cancer. I’m looking forward to the camaraderie, the scenic routes and the sense of accomplishment that comes with every mile.

In high school, I dreamed of riding my bike across the country. Empire State Ride is an incredible opportunity to combine my love for the open road, my attraction to intense challenges and my desire to support our community. By participating, I can help provide services to individuals, families and friends during the most difficult times of their lives. 🚴‍♂️✨“

Noelle Linke, JD, MS, BS

Executive Director of Pathology

Want to get involved?

Join us at the finish line to cheer the 2026 road warriors on, Saturday, August 1, starting at 1 p.m. in Niagara Falls.

Join us at the finish line!

Join us at the finish line!

A large group of people in matching athletic attire pose for a group photo by a riverside, with trees and distant buildings visible across the water under a partly cloudy sky.

Celebrate Empire State Ride 2026

Saturday, August 1, from 2 p.m. – 6 p.m.

Watching more than 250 Empire State Ride cyclists cross the finish line on Old Falls Street is an experience unlike any other. In that moment, road warriors achieve their goal of riding 500+ miles across New York State while raising essential funds for cancer research. You can be a part of the unforgettable moment!

Join us in celebrating this monumental achievement by cheering riders on at the finish line!

There will be a plenty of music, excitement and celebration to honor the road warriors and congratulate them on completing their seven-day adventure. All ESR riders will cross the finish line around 4 p.m.

Here’s what you can expect:

  • DJ Pat Cray
  • Opportunity to purchase ESR gear
  • Awesome signs and plenty of cheering
  • Smiles as hundreds of road warriors embrace that finish line feeling

What to bring:

  • Enthusiasm
  • Inspiration and willingness to create a sign
  • Spending money and appropriate gear for the weather
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Parking:

Discounted parking is available for family and friends in lots P1 – P2 – P3 on the map below. Bring your parking ticket from the machine to the Niagara Falls Convention Center, located at 101 Old Falls Street, for validation.

Map of Niagara Falls Convention Center area showing parking lots (Park Block, Middle Block, East Block), streets, and nearby locations like Sheraton, Quality Hotel & Suites, Casino, and Seneca Gaming Corp.

Enjoying Niagara Falls USA!

After cheering on the ESR road warriors, make the most of your trip by enjoying this bucket-list destination.

Niagara Falls USA offers:

“The best part of the whole thing? Seeing that finish line moment."

The Power of Empire State Ride’s Top Fundraisers: Advancing Pancreatic Cancer Research

A person in an orange jacket stands clapping with hands raised above their head in a crowded indoor setting, while others sit and watch, some also applauding. Blue barriers and white beams are visible in the background.

The Power of Empire State Ride’s Top Fundraisers: Advancing Pancreatic Cancer Research

The Power of Empire State Ride Fundraising

Empire State Ride has fueled its share of important cancer research over the event’s 12-year history. From generating seed funding for new ideas on how to treat cancer to enabling breakthrough treatments like SurVaxM, a brain cancer vaccine, funding from this event has moved the needle on how we treat cancer, bringing hope to patients everywhere. Riders play a major role in making these advances possible, each raising $3,500 or more for the cause. Since ESR’s inception, this has led to a collective $12 million raised for the mission to end cancer (and counting!).

Then there’s the small but committed group of Excelsior riders who go above and beyond the call of duty each year, raising an incredible $20,000 or more. Funds from these riders are pooled and designated to advance one promising new research study. In 2025, Excelsior riders funded a research study from Agnes Witkiewicz, MD, Director of Advanced Tissue Imaging at Roswell Park. This study, entitled “Multi-Pronged Therapeutic Targeting of Pancreatic Cancer” explores a multidimensional, targeted approach to treating pancreatic cancer, a cancer that is notoriously hard to treat and expected to become the second leading cause of cancer deaths by 2030.

Who Funded the Pancreatic Cancer Research Study?

A large group of people of various ages smile and pose together indoors under a metal roof, standing and kneeling in front of blue pickup windows and beige walls.

2025 Empire State Ride Excelsior riders who raised $20,000 or more helped fund this promising research project. A special thank you to …

  • Terry Bourgeois
  • Seth Brener
  • Maria Coccia-Bourgeois (Read Maria’s Story)
  • Scott Cohen
  • Douglas Eberhard
  • Jane Eshbaugh (Read Jane’s Story)
  • Thomas Flynn
  • Jerry Lewandowski (Read Jerry’s Why)
  • Vincent Loscalzo
  • Jason Maher
  • Emily Regan (Read about Emily’s Team)
  • Jacob Richey
  • Tim Richey
  • Steven Shepsman
  • Christine Standish

What Does the Pancreatic Cancer Research Study Investigate?

In simple terms, this new study uses a three-pronged approach to address the issue of treatment resistance in pancreatic cancer. Focused on generating preliminary data, the study will serve as a stepping stone to determine the effectiveness using  KRAS and RAS inhibitors in combination with CDK inhibitors to boost a patient’s response to CAR T-cell therapy.

KRAS inhibitors have been successful in suppressing gene mutations individually, but response time is limited and treatment resistance still develops. Researchers will seek to inhibit and reverse resistance to KRAS inhibitors using RAS and CDK inhibitors while enhancing overall understanding of how treatment resistance develops.

From there, researchers will determine how pre-treating pancreatic cancer with KRAS and CDK inhibitors works when followed by the use of CAR T-cell therapy, which uses a patient’s own disease-fighting T cells to recognize and attack cancer cells. CAR T-Cell therapy has proven highly effective in treating liquid tumors like leukemia but has not yet been as successful with solid tumors.

A person wearing an orange "Survivor #EmpireStateRide" tank top walks on a path near tents at sunrise, with sunlight shining behind their head and trees in the background.

What Empire State Ride Makes Possible

By raising $20,000 or more, the 2025 top Excelsior riders are shaping our approach to cancer survivorship, building a model that’s aimed at long-term health. This is just one example of what Empire State Ride fundraising is making possible in the world of cancer research. We can’t wait to see where we go next!

Read more about where Empire State Ride funding goes.

Research Matters: Your Ride Powers Critical Cancer Research

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Research Matters: Your Ride Powers Critical Cancer Research

Before the Victory Bell ringings, the celebrations and the breakthrough treatments — there’s been research. That’s where progress begins. And right there, at the start line, is Empire State Ride.

Since 2014, funds raised by ESR participants have helped drive advancements in cancer research, breakthroughs that are saving lives today. To help put that impact into perspective, Roswell Park experts share why Research Matters and how the dollars raised through ESR are shaping the future of how we understand and treat cancer.

Roswell Park Experts Weigh In

Four panelists sit on stage discussing in front of a screen displaying “WHY RESEARCH MATTERS” and photos of various people, at what appears to be a public lecture or conference event.

The theme of the discussion, Research Matters, ties into a larger campaign across Roswell Park, highlighting the significance of science in the fight against cancer.

  • Mukund Seshadri, Dean, Office of Cancer Education and Training; Chair, Department of Oral Oncology
  • Joyce Ohm, Chair of Cancer Genetics and Genomics
  • Kenan Onel, Chief, Clinical Genomics; Director, Center for Precision Oncology and Cancer Prevention

More Than a Decade of Progress

Dr. Ohm, who began her work in cancer research in 1997, had this answer to what has changed over the past decades when it comes to treating patients: everything.

“When I first started, we had literally three treatments: surgery, chemotherapy, radiation. And those are still the mainstream treatments by which we treat our patients, and they work and they do wonderful things,” said Dr. Ohm. “But many [fundraisers] are patients, survivors or have family members who’ve been treated here. They started to hear a lot of different words in the hospital. Things like immunotherapy, targeted therapy, biologics, antibody-based therapy, small molecule inhibitors.”

She explained that, today, when patients come in, they get not generic treatments, but targeted options that are meant to treat their individual cancers in the best possible way.

Every one of these new approaches started in a lab. Many of them were funded by dollars raised through Empire State Ride.

A woman with short brown hair, wearing a white lab coat and light blue top, stands smiling in a bright hallway with large windows. The lab coat displays the Roswell Park logo and a name badge.
A group of cyclists in matching blue "Empire State Ride" jerseys and helmets smile at the camera, with two people in the center posing closely, outdoors on a sunny day.

An Idea -> A Breakthrough

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Mukund Seshadri leads Roswell Park’s Scientific Advisory Committee (SAC), which oversees the competitive review process used to award research grants through the Roswell Park Alliance Foundation. These grants are what researchers call seed funding.

“Literally true to the word, it’s seed funding. It’s an idea that, at the stage of the seed, your donor dollars give it the water and fertilizer and everything else that’s needed for that seed to grow into a plant and hopefully a big tree that lasts,” said Dr. Seshadri.

Each year, Roswell Park scientists apply for these grants, which help launch new research initiatives that may one day lead to new treatments, diagnostics or prevention strategies. Philanthropic dollars, from events like Empire State Ride, help make this research possible. Top Empire State Ride fundraisers, who raise $20,000 or more, known as Excelsior Riders, even have the opportunity to designate a SAC grant to support a specific research project.

Dr. Seshadri reflected on receiving one of these grants early in his career when he was an assistant professor.

“When someone asks you what’s their return on investment, I’m the return on their investment.” Dr. Seshadri added, “So [the ESR Community], has literally provided that seed funding to countless projects across our cancer center that have gone from the whole spectrum of a simple idea in the laboratory to a clinical trial. You name it in the whole gamut. You have made it possible.”

World-Class Research at Roswell Park

From its inception in 1898, Roswell Park identified cancer research as a core element of its mission. Since then, groundbreaking research by Roswell scientists has led to greater understanding of the nature of cancer and to major advances in cancer diagnosis and treatment.

Roswell Park has been designated by the National Cancer Institute (NCI) as a comprehensive cancer center for more than four decades. That means when you raise funds for Roswell Park, you’re supporting some of the top cancer care and research in the country … if not the world.

Dr. Onel is a physician scientist, so he sees the impact of the dollars raised on both the bench and the bedside.

“My department is called clinical genomics, and we take care of people and families that are increased risk for cancer because of their genes or because of their family history. We perform genetic testing and then we do something that actually doesn’t exist anywhere else in the country,” said Dr. Onel. “We actually created the world’s first medical home for people and families that are increased risk for cancer because of their genes or family history. It’s baffling to me why it’s not everywhere, but it’s not. We’re the first and the only one.”

By making new discoveries about cancer every day — how it grows, how to detect it, how to stop it — and using these discoveries to set the global standards for how to treat it, we not only save the lives of patients who walk through our doors, we help to save lives across the world.

A smiling older man with gray hair and glasses, wearing a white lab coat and red patterned tie, stands with arms crossed in a bright hallway with large windows.
A smiling cyclist raises her fist in celebration while riding in a race with other cyclists on a city street, cheered on by spectators behind barricades. A “Go Mom!” sign is attached to her bike.

Why Fundraise? Why Now?

A woman speaks to a group of four adults standing beside white refrigerators in a lab or storage room. The group listens attentively, and some wear jackets and hats. The setting appears to be an educational or informational tour.
Two cyclists in matching jerseys smile and hold their bikes above their heads in celebration near a railing, with a river and misty waterfall in the background. Both wear medals around their necks.

Cancer research has always been imperative, but in today’s climate, that sentiment is especially true. The need for philanthropic funds to fill the gap in federal funding is urgent.

The National Institutes of Health (NIH) and the NCI fund most of the cancer research across the world; that’s the big money pool. However, right now, only about 4% of grants are being funded. So how does a researcher make sure their project doesn’t fall in the other 96% percent that goes unfunded?

“What you have to do is you have to have a great idea. You have to have an amazing team. You have to have a lot of preliminary data. While the NCI funds most of our research, the most important research dollars that we get come from you riding a bike. I ride my bike, too,” emphasized Dr. Ohm. “Those dollars fund the pilot projects. They fund the new idea. They let us ask a new question. They let us take a new direction. They let us get that missing piece of data that I need to convince those reviewers at the NCI that idea is really, really good, and it’s going to work.”

Funds raised by Empire State Ride participants like you are the change agent. Your efforts are what will bridge that gap, and your passion for this cause is what will save lives. There are patients today still searching for one more option — and Roswell Park researchers, hand in hand with the ESR community, are committed to bringing those innovations to the people who need them most.

The Mission to End Cancer

The word “cure” is one seldom used in talking about cancer. But, after 12 years and more than $12 million raised, its meaning has evolved.

“There probably is not going to be one cure for cancer, but I can tell you that we are curing individual patients’ cancers today,” said Dr. Ohm. “And we’re doing that with increasing frequency. There are more and more survivors every day that walk out of here, and they live long, happy lives, and they get to spend time with their families. And it’s amazing.”

That transition is because of you. And it’s also because of you that we believe ending cancer as we know it is within reach, but we can’t stop now. In fact, now is the time we need to pick up the pace, with our sights locked on the finish line.

Thank you for making a difference through Empire State Ride, and thank you for believing what we know to be true: Research Matters.

From Doctor to Patient Advocate

A cyclist wearing a colorful jersey and red helmet stands on a wooden dock by the water, smiling and holding a road bike. Wooden posts and a clear blue sky are in the background.

From Doctor to Patient Advocate

How Steven Wilkins Turned His Cancer Journey Into Action on Empire State Ride

For decades, Steven Wilkins helped patients navigate some of the most difficult moments of their lives. As a surgeon, he was used to explaining diagnoses, outlining treatment plans and guiding families through uncertainty.

About a year and a half ago, Steven found himself on the other side of that conversation, hearing the words he had delivered to others so many times before: 

You have cancer.

A smiling man in cycling attire stands in a bike shop, giving a thumbs up next to a gray Cannondale bicycle. Several other bikes are displayed in the background.

When the Doctor Becomes the Patient

A diagnosis of thyroid cancer, followed soon after by prostate cancer, placed him in an unfamiliar role: the patient.

As a surgeon, Steven had spent his career helping others. Suddenly finding himself on the other side of care was an adjustment and he knew he didn’t want to be passive in the process.

“As a surgeon who doesn’t really like to sit still, I wanted to do something besides just be a patient,” Steven said. “I’ve spent my life taking care of cancer, and now that I have it myself, I felt like at least something good could come from it.”

He kept coming back to that thought: “something good.”

A group of nine cyclists wearing colorful cycling gear and helmets poses with their bikes on a sunny day near the ocean. The sky is clear and blue, and the sea is visible in the background.

“As a surgeon who doesn’t really like to sit still, I wanted to do something besides just be a patient. I’ve spent my life taking care of cancer, and now that I have it myself, I felt like at least something good could come from it.”

Finding Purpose After a Cancer Diagnosis

Cancer had already left its mark on his family. When his mother passed away from non-Hodgkin’s lymphoma, Steven and his three children ran a marathon in her honor.

“It gave us something to do as a family, and it meant something,” he said. “Twenty years later, I had to think of another thing I could do of that magnitude. I can’t run a marathon anymore, but I’m a biker, so this feels like something I can do.”

That “something” is Empire State Ride — 500 miles across New York State to fuel lifesaving cancer research.

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Riding 500 Miles to Advance Cancer Research

Exercise has long been part of Steven’s life. He plays daily tennis matches, ran a marathon and even made it a tradition to complete long-distance rides with his family while growing up. Movement has always been how he challenges himself. But this ride carries a different weight.

He had heard about Empire State Ride through Suffolk Bicycle Riders Association, a local cycling club. What he hadn’t fully realized was the magnitude of the ride’s impact.

“What I wasn’t aware of beforehand was what a high fraction of the research was funded by fundraisers like this,” Steven explained. “And once I found that out, it added to why I wanted to assist in fundraising.”

For Steven, research isn’t an abstract concept. He’s seen what it makes possible. He’s watched treatments improve. He’s also seen what happens when options run out.

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Seeing the Impact of Cancer Research Firsthand

Now, as he prepares for his first Empire State Ride, every mile feels personal. He rides thinking about the patients he once treated, about his mother, about his own children and about the families who will face diagnoses in the future.

Five hundred miles won’t erase a diagnosis. But it can help fuel the research that changes what a diagnosis means and gives patients more options. And that keeps Steven riding strong.

Ride stronger with Steven. Join him for two days from Weedsport to Niagara Falls, tackle the 500+ Mile Hometown Challenge or join the Priority Registration List for 2027.

2026 Empire State Ride Mentors

2026 Empire State Ride Mentors

A man in cycling gear kneels and holds up a ring to a smiling woman in matching attire, while other cyclists watch and smile in the background. The scene appears joyful and celebratory outdoors.

Being a first-time rider in the Empire State Rider can feel overwhelming. The what-ifs come fast: 

“What if I’m not ready?”

“What if I can’t keep up?”

“What if I don’t belong?” 

That’s exactly why the ESR mentors are here to help. Our mentors are seasoned riders who were once standing in your shoes, carrying the same nerves and questions. They’re here to answer anything you’re wondering about, share training and fundraising tips and ride beside you during those hard miles. For ESR 2026, we’re lucky to have 12 incredible mentors. We spoke with each of them to hear how their ESR journey began, what they wish they’d known as new riders and how they help their mentees feel confident and prepared for a week on the road.

Maritza Torres-Rivera

4th Year Riding

A smiling woman with long brown hair wears a gray "Empire State Ride to End Cancer" T-shirt, standing outside in front of a blurred green, leafy background.

I found Empire State Ride at a turning point when a friend’s cancer returned and our plans to walk El Camino de Santiago changed. I saw an ESR ad and knew I could ride for her. What started as one emotional finish line became a mission. I started Team Borikén, became an Excelsior rider and have gained a second family.

You don’t have to be the fastest or strongest to belong, just show up, pedal and remember your why. Lean on the community, start fundraising early and have fun. You’ll be amazed how far support (and snacks) can take you.

As a mentor, my goal is simple: No one feels alone. I help new riders find their why, share it confidently and feel empowered every step of the way — from fundraising tips to pep talks to what to pack.

Tom Flynn

9th Year Riding

A smiling older man with gray hair stands outdoors on grass, wearing a red and white checkered short-sleeve shirt and gray pants. Trees and a brick building are visible in the blurred background.

I got involved with Empire State Ride when a friend’s wife was diagnosed with colon cancer — he encouraged me to join, so I bought a bike and started riding. I really enjoy the camaraderie and mission. 

Be prepared with an elevator pitch that tells the ride story and your story.  Cancer is connectable with most people. Bonus: Start riding as much as you can.

This is my first year as a mentor, but I will make sure to help in whatever way I can.

Jane Eshbaugh

7th Year Riding

A smiling older woman with gray hair wears a black cap, sunglasses on top, and a white t-shirt with a colorful graphic, standing outdoors with greenery in the background.

In 2022, I became a patient at Roswell Park, so everything we supported at Roswell suddenly became even more important to me! I know firsthand how hard everyone at Roswell works to give patients excellent care and even more importantly, how hard the researchers work to come up with new treatments and ultimately cures.

Look around at all the riders and volunteers to see how dedicated everyone is to funding research! We’re all in this together for a common cause.

As a mentor, I communicate with my mentees mostly via email and just try to encourage them, reassure them and give them ideas for fundraising.

Jason Maher

8th Year Riding

I’ve often said if you don’t laugh, sweat and cry a little each of the seven days, you missed the full experience. I found ESR after losing my mom to cancer, and it’s been a journey of healing, growth, mentorship and leaving the world better than I found it.

Prioritize sleep and gear. A 35L Sea to Summit eVac Dry Bag keeps a queen pillow, sheet, sleeping bag and liner dry and cozy — no trash bags or tiny camp pillows needed after 90 miles!

As a mentor, I host Zoom calls, send daily tips via group text leading up to orientation and ride with any mentee who wants it, always matching their pace.

Christine Standish

4th Year Riding

A woman with long gray hair and glasses on her head stands outside. She wears a navy "Empire State Ride to End Cancer" T-shirt and blue jeans, with a green, tree-filled background.

I look forward to ESR for so many reasons. I get to support Roswell and the incredible work being done to cure cancer (a cause that means a lot to me) while training and riding alongside the most supportive, passionate people. I first got involved after Ride for Roswell, with encouragement from ESR alumni like my brother-in-law, Geoff.

The ride can feel daunting, but start early with fundraising, training and bike prep. Once the ride begins, the support will absolutely blow you away.

As a mentor, I check in before, during and after the ride — answering questions, riding when I can and offering support. It’s mentally and physically challenging, but with the right planning, it becomes the hardest ride you’ll ever love. Welcome to the family. 😊

Harold Bolton

7th Year Riding

I found Empire State Ride on social media, loved the challenge and signed up with my wife’s support. I knew by the second water stop this would be something I’d do for as long as I could. ESR 2026 will be my 7th ride and being part of Terry’s vision (especially riding alongside cancer survivors and patients) is truly life-changing.

Don’t overthink it. Each day is just four 25-mile segments.

As a mentor, I help new riders understand what to expect, encourage them not to overthink it, connect them with veteran riders and remind them it’s a ride, not a race.

Phil Zodda

9th Year Riding

A man with a gray beard and glasses stands outdoors on grass, wearing an orange "Empire State Ride" T-shirt that reads "7 Days, 500 Miles, One Mission to End Cancer." Trees and a path are visible in the background.

I got involved after a chance meeting with Steve Mars and later dedicated my ride to my niece who passed from breast cancer. Over the years, I’ve watched ESR grow from a small group to an incredible community, and I started the Dragon Slayers team to help keep that spirit strong.

Try camping instead of staying in hotels, at least once. There’s so much you gain socially and emotionally by being at the campsites with other riders.

As a mentor, I focus on real conversations — phone calls, Zooms and riding together when possible. On the road, I make sure no one feels left behind and remind riders that most limits are mental, not physical. My goal is to help every new rider feel confident, prepared and part of the ESR family.

Jim Cairns

4th Year Riding

A man stands outdoors on green grass, wearing glasses, a black "Empire State Ride to End Cancer" t-shirt, white shorts, a blue wristband, and a smart watch, smiling at the camera with trees in the background.

I first saw ESR on social media and thought, that would be cool to do, but I waited a year to prepare. Once I committed, I went all in, and now I can’t imagine not riding. The friendships and camaraderie make it the best week of the year. What started as a personal challenge became something bigger; by year three, I was focused less on myself and more on supporting others. Truly life-changing.

Pack each day’s kit in ziplock bags, including post-ride clothes, so everything is easy to grab. Bring binder clips to hang your gear to air out, simple tricks that make life on the road much easier.

As a mentor, I focus on listening to riders’ concerns and reminding them they’re not alone. Whatever they’re nervous about, there are resources and people ready to help long before the ride begins.

Harvey Bondar

& Button 🐶

4th Year Riding

An older man in an orange "Empire State Ride" t-shirt and black cap holds a small, gray dog outdoors, standing near a brick building with greenery in the background.

After completing the Arthritis Foundation’s California Coastal Challenge, I was looking for something similar in a different location. As a native New Yorker (Brooklyn) and alumnus of Buffalo State and UB, riding in my home state was especially meaningful. It’s become a ritual for my partner, Patty, and me. Along the way, I reconnect with family and old friends and over the years, we’ve also built lasting friendships within the ESR community.

Bring earplugs, particularly on the first night when we are sleeping on Saturday Night Fever Boulevard. 🙂

As a mentor, I first like to know each rider’s story. I then listen and answer their questions about the ride. After that I check off the few things I think were not covered including: Charging, terrain, training basics, food, weather variability/ preparations and social milieu of the ride.

Juliette Reashor

3rd Year Riding

A woman with curly brown hair wearing a sleeveless blue top, peace sign necklace, and smartwatch smiles outdoors with trees and a building in the background.

I can’t say enough positive things about ESR. From the moment my sister, Janice, and I set foot on the Wagner College campus for our first ride in 2024, we could feel how special this community and mission were. The week was lifechanging in so many ways and we were hooked!

ESR is incredibly well organized, staffed and supported by a thoughtful team. Whatever you need along the way, they’ve already thought of it — so leave your worries behind and enjoy the ride.

As a mentor, I like to help put riders’ minds at ease by addressing any questions or concerns they may have. It’s been fun talking with them and hearing their personal stories about why they’re riding. I like to remind them that we’re all in this together, to ride at their own pace and to soak up every mile of this fulfilling journey.  

Steve Wasserman

4th Year Riding

I first signed up to celebrate a milestone birthday and challenge myself in a meaningful way. Training with Steve Mars and other alumni is when I truly went all in. What began as a personal goal quickly became something much bigger, impacting me physically, mentally and emotionally. Beyond pushing my limits and meeting incredible people, it’s the mission of funding cancer research and giving real hope to patients that keeps me coming back year after year.

Remember this isn’t a race—it’s a journey. Take in the scenery, the camaraderie and the shared purpose of funding cancer research.

As a mentor, I start with a welcome message and a call to answer questions, then stay connected through training rides, check-ins and encouragement. Building community and confidence is my top priority.

Colleen Regan-Kreuz

4th Year Riding

A smiling woman wearing glasses, a black cap, a white "I want to ride my bike 2022 to end cancer" T-shirt, and an orange tutu stands outdoors with green trees in the background.

I first heard about ESR from rider Lynn DiMarco, who planted the first seed. After losing my brother, Larry, to cancer in 2021, my family and I did the Ride for Roswell in his memory, where we met another ESR rider who shared how special this event is. That planted the next seed, and soon after, a chance meeting with ESR founder Terry Bourgeois and Maria Coccia-Bourgeois sealed the deal. What started as a “one and done” turned into something so meaningful that our whole group is now coming back for year four.

Don’t stress about the ride itself — just follow your training and remember support is always available. The Boost Bus is there at the start, and there’s a ride at the end if you need it. Just be prepared to spend time with what might be the BEST GROUP OF PEOPLE you’ve ever been with! 

As a mentor, I want to make myself available to answer questions, offer support and connect my mentees with other new riders with other amazing people in the ESR family. If possible, I’d love the chance to ride with them ahead of time. 

Coach Charlie Livermore: Winter Training Tips

A man with gray hair and a beard speaks to a seated audience in a gym. He wears a gray "Empire State FP 2025" shirt and a backpack. Green bleachers and people wearing hats are visible in the background.

Winter Training Tips:

By Coach Charlie Livermore

Ready to kickstart your training for Empire State Ride this summer? Here are some winter training tips from Coach Charlie Livermore that will help get your body prepared for the challenge of riding 500+ miles! As Coach Charlie would say, “Winter miles = summer smiles!”

Embrace Indoor Training

Make Zwift or TrainingPeaks Virtual your best friend. Structured workouts (sweet spot, VO2 max intervals, endurance rides) are far more effective than just spinning. Join virtual group rides or races to keep the social/motivational side alive.

A woman in athletic wear smiles while riding a stationary bike in a group spin class held indoors under bright, colorful lights. Other participants ride bikes behind her.

Build a Solid Strength Routine (2–3x/week)

Winter is the perfect time for strength training. Focus on:

Core: (planks, dead bugs, bird dogs)

Single-leg exercises: (lunges, step-ups, Bulgarian split squats)

Posterior chain: (glute bridges, Romanian deadlifts)
These prevent imbalances and make you stronger when spring hits. Cross-train to stay fresh

Yoga or mobility work: improve flexibility and reduce tightness from indoor riding.

Focus on Cadence and Pedal Stroke Drills

On the trainer, do single-leg drills, high-cadence spins (100–120 rpm) and low-cadence strength intervals. These improve efficiency and smoothness for next season.

Work on Weaknesses

Winter is for fixing limiters:

  • Poor threshold? → More sweet-spot intervals
  • Bad climbing legs? → Over-under intervals or low-cadence work
  • Sprint weakness? → Add microbursts and 10–15 second max efforts
A group of cyclists in matching orange jerseys ride along a paved path beside trees. The lead cyclist, wearing a yellow helmet, smiles and extends an arm out playfully.
Two people are stretching on yoga mats indoors, leaning forward with their forearms on the floor and heads bowed, seemingly focused and relaxed during a fitness or yoga class.

Prioritize Recovery and Sleep

Cold weather + hard training = higher stress. Get 8+ hours of sleep, eat plenty of protein/carbs and consider a foam roller or massage gun routine.

Have Fun!

Mix in silly trainer challenges (Zwift Everest, virtual tours) or indoor bike games. Staying consistent is easier when you’re not miserable.

Don’t just survive the off-season!

-Coach Charlie

A smiling cyclist rides through floating bubbles on a paved path, wearing a helmet and colorful outfit. People sit and cheer in the background, some with bright clothes and raised arms. Trees and greenery surround the scene.

2026 Empire State Ride Training Plans

2026 Empire State Ride Training Plans

Empire State Ride to End Cancer logo, slogan "Ride Stronger Together," and text: "Charlie Livermore's Official 2026 Empire State Ride Training Plan" on a blue and orange gradient background.
A person in a teal jacket and white helmet is riding a bicycle on a road. They are wearing sunglasses and smiling, with green trees in the background.

Start training for the 2026 Empire State Ride with Coach Charlie Livermore

Hi, everyone. Coach Charlie here.

 

The 2026 ESR training plans are here!

As a coach, I’ve been challenged to provide advice for a wide a range of riders. The training load for an advanced rider is too much for a beginner and the correct dose for a beginner will not help an advanced rider. To make it easy, I divided the ESR rider community into categories and created three versions of the training plan: Advanced, intermediate and beginner. I also added two new additions this year:

1) A new, two-day training plan for those riding from Weedsport to Niagara Falls.

2) A quick guide to determine how hard you’re working based on your breath (using rate of perceived exertion (RPE). This card can be printed and taped to your bike as an easy reference point. 

Start date and length of each plan varies. For beginners, I stayed with the original 22-week plan since most of those in this category don’t have an indoor training option and can’t ride outside until spring due to weather conditions. The intermediate and advanced plans assume you have an indoor training setup or can ride outdoors.

Before you begin, familiarize yourself with the cycling terms and learn how to read the plans. Understanding your rate of perceived exertion (RPE) and breathing rate are especially important to ensure you’re working at the correct intensity. 

Click below to learn the terms and how to read the plans. 

Whether this will be your first ESR or you are an experienced multi-day event rider, you’ll benefit from following one of the structured training plans.

Preparing your body for the challenge of riding 500+ miles isn’t just about riding more. You’ll achieve a better level of preparedness with quality training over quantity. Anyone can do the Empire State Ride; even a time-crunched athlete can feel confident at the start line if they train right.

Start every workout with a warm-up.

Warm-ups can vary, but you want to do at least 15 minutes of conversational pace riding before you start any high-intensity-interval workout. Focus on the execution of the intervals rather than time. After you warm up and complete the intervals, complete the remaining prescribed time of the at an easy endurance pace. Workouts will be listed with a total duration that is longer than the total time of the actual intervals to account for this. 

I prescribed all workout intensities based on Rate of Perceived Exertion (RPE), a measure of workload to determine how hard you feel you are exercising. In a training setting, the RPE scale is from 1-10 (1 being no exertion and 10 being a maximum effort). Each workout in the training plan has an RPE associated with it to help guide you to the prescribed intensity. Below, Table 7.1 Workouts, RPE and Breathing Rate lays out what you’re trying to accomplish with each workout to understand the scale.

Chart of terms

Recovery Miles (RM)

Recovery miles need to be very easy to allow you to recover from previous workouts. They’ll range anywhere from 40 – 60 minutes and should be substantially easier than endurance miles. It should be 2-3 on an RPE scale and have a frequency of 2-3 times per week.

Endurance Miles (EM)

Much of your riding time will consist of endurance miles. Many people refer to this as their forever pace, but it’s also the time around your interval sets. These rides should be a 4-5 on the RPE scale and range from 90 minutes to 6+ hours. Your speed will vary with hills but remember to keep your rate of perceived exertion (RPE) the same. Going uphill at the same speed requires more work, which can turn your endurance miles into steady state quickly.

Tempo (T)

Tempo workouts are faster than endurance miles but not all out (at your “lactate threshold”). These workouts help develop a stronger aerobic engine by maintaining an effort outside of your comfort zone. They should be a 6 on an RPE scale and range from 15 – 45 minutes for each interval. Be very careful that you don’t let your intensity level get into your lactate threshold. It’s easy to let it creep up, but faster doesn’t always mean better. You need to be able to sustain that pace for longer periods of time to get the best adaptation.

Steady State (SS)

Steady state workouts are probably the most well-known of these workouts. They’re an important part of training and very strenuous. They should be done at or slightly below your lactate threshold at an RPE of 7-8. These intervals are shorter than tempo because of the intensity involved. Each interval ranges from 8 to 20 minutes and has a 2-to-1 recovery ratio. A typical workout may look like 3×10 min with 5 minutes of active recovery between each interval.

Power Intervals (PI)

Power Intervals are short, extremely strenuous intervals that help develop your VO2max. They last 1 to 5 minutes at an RPE of 10. Warming up before these is even more important, so make sure to get in 15-30 minutes of conversational riding before you start the intervals. The recovery period is 1 to 1, so 1-minute intervals have 1 minute of active recovery.

Fast Pedaling (FP)

This workout should be performed on a relatively flat section of road or on an indoor trainer. The gearing should be light, with low pedal resistance. Begin slowly and increase your pedal speed, starting out with around 15 or 16 pedal revolutions per 10-second count. This equates to a cadence of 90 to 96 RPM. While staying in the saddle, increase your pedal speed, keeping your hips smooth with no rocking.

Concentrate on pulling through the bottom of the pedal stroke and over the top. After one minute of fast pedaling, you should be maintaining 18 to 20 pedal revolutions per 10-second count, or a cadence of 108 to 120 RPM for the entire amount of time prescribed for the workout. Your heart rate will climb while doing this workout, but don’t use it to judge your training intensity. It is important that you try to ride the entire length of the fast pedaling workout with as few interruptions as possible.

 Rest Between Intervals (RBI)

This is the rest time between each interval. Note that this is active rest. The RPE is low at 1-2 but don’t stop pedaling during the RBI period.

Rest Between Sets (RBS)

This is the rest time between sets of intervals. Note that this is active rest. The RPE is low at 1-2 but don’t stop pedaling during the RBS period.

Here is a typical steady state (SS) interval workout:

 60min w/ 3x6min (SS), 3min RBI

 All workouts start with the total time. In this case, it’s 60 minutes. Within the overall time, there is a specific interval set of three intervals. Each interval is 6 minutes long at the Steady State (SS) intensity and the rest between each 6’ interval RBI is 3’. The total amount of time of the interval set is 24’. So, what to do with the remaining 36’? Use some of the time before the interval set to warm up and ride the remaining time, less 5’, for a cooldown, at endurance miles (EM) intensity.

Beginner

This group consists of riders who are either brand new to cycling or start training in the spring and summer months just to prepare for ESR. Average speed of this group is generally 10-12 MPH.

Intermediate

The intermediate rider plan is also designed for cyclists who ride all year around. These riders won’t have a problem tackling the distance, but it will be a significant challenge. The average speed of this group is generally 14-16 MPH.

This group consists of riders who are either brand new to cycling or start training in the spring and summer months just to prepare for ESR. Average speed of this group is generally 10-12 MPH.

Two-Day

This abbreviated training plan spans eight weeks and gets you ready for the two-day ride. It is ideal for beginners or those with less time to train.

Advanced

The advanced rider plan is designed for cyclists who ride all year around, and cycling is their primary sport. These cyclists can easily tackle the distance of ESR. Their goal might be to ride the 560 miles at the highest average speed they can achieve every day or use the training stimulus of a big volume week to prepare for another event goal. The average speed of this group is generally 18-20 MPH.

Meet Coach Charlie Livermore

Pro-level Coach. Endurace Athlete. Cancer Surivor.

The Empire State Ride is lucky to have the support of professional-level cycling coach Charlie Livermore as an advisor and friend. Charlie is a training consultant on our adventure across New York State. He offers his expertise and tips to all ESR riders and joins us on the road each July to ride 500+ miles.

Check out more training blogs:

Pedaling and Shifting 101

How to Ride in Hilly Terrain

Strength and Mobility for Cycling

Nutrition and Hydration for Endurance Rides

Pitching Yourself to Local Media

Pitching Yourself to Local Media

A man with gray hair, wearing glasses and a white shirt, holds a camera up to his face while taking a photo outdoors among trees.

Your Empire State Ride in the News 📸

As an Empire State Ride road warrior, you’re doing something amazing: riding 500+ miles across New York State to raise funds for cancer research. The more eyes we can get on your incredible efforts, the better, and we need your help to make that happen! Since our riders come from more than 27 states, plus Puerto Rico and the Virgin Islands, imagine the people we could reach if we had local media coverage (or, hey, even national) in each of your hometown markets?

Here’s your guide to pitching your ESR journey to media.

1. Make a list of the media outlets in your area

Is there a feature show that seems like it would be a good fit? Is there an anchor or reporter with a connection to cancer who might take an interest in this story? Find their contact information and get started!

2. Think about messaging

Once you have your list of contacts, think about your messaging and make that first contact. It always makes more of an impact if you can include details on your personal connection to the cause. Here’s an example of an introductory email:

a. [Subject] Story Pitch: I’m riding 500+ miles across New York State to raise funds for cancer research

b. [Body] Hello, [name]

c. My name is _______. I’m a _____ native, and I’m cycling 500+ miles across New York State to raise funds for cancer research at Roswell Park Comprehensive Cancer Center, the nation’s first institute dedicated to cancer research. My goal is raise $____ for the cause. So far, I’m at $______. This seven-day adventure, Empire State Ride, begins in New York City on July 25, 2026, and ends in Niagara Falls on August 1, 2026. My ‘why’ for taking on this challenge is ____________________. I would love to do an interview with you to raise awareness for this incredible cause as I prepare to take on this journey. If you’re curious about the event, check out the ESR press-kit here. Please feel free to contact me at XYZ.

d. Thank you for your time,

e.  [Name]

f. **Link to your fundraising dashboard**

A person types on a laptop keyboard, with only their hands and part of their arms visible. The setting appears to be indoors, and the background is out of focus.

3. Let Us Know!

If you hear back from one or more outlets, let us know! We are happy to provide you with video content of previous Empire State Ride events, impact information and more. If they’re interested, we could even get someone from our team to do an interview (virtual or in-person, depending on the area), as well.

4. Here's Some Fast Facts

To help your pitch, here are some fast facts:

  • Empire State Ride road warriors each raise $3,500 for cancer research at Roswell Park Comprehensive Cancer Center.
  • Nearly 250 riders joined Empire State Ride on the road in 2025, 46 of whom were cancer patients or survivors.
  • Over the event’s history, riders have raised more than $12 million for the cause, with $1.9 million raised for cancer research in 2025 alone.
  • Empire State Ride officially started in 2015, but one year prior, event founder Terry Bourgeois set off on a solo ride across New York State to test the idea of a cross-state cycling fundraiser.
  • For every dollar raised through Empire State Ride, Roswell Park scientists are able to leverage an additional $23 in external funding toward their research projects.
A group of cyclists wearing helmets and matching jerseys ride along a paved, tree-lined road with greenery on both sides. The lead cyclist is slightly ahead of the group.

As an organization, we will also pitch stories throughout the recruitment season, but sometimes pitches from individuals can reach a different audience.

Keep us in the loop as you’re pitching to local media. We can help guide you along the way, from your first contact leading up to a potential interview. Ready for your close-up?! Use your passion to help get the word out about Empire State Ride in your hometown and across the country.

 

Get inspired. Check out these examples of ESR in the news:

Empire State Ride finished 500-mile trek across New York State | wgrz.com

City Man To  Bike 500 Miles for Pediatric Cancer Research Fundraiser | News, Sports, Jobs – Post Journal

Huntington Native to Bike 500 Miles to End Cancer

Pedaling for Hope: 300 Cyclists Unite in a 500-mile Journey for Cancer Research

Go the Extra Mile: How to Become an Excelsior Rider

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Go the Extra Mile: How to Become an Excelsior Rider

It takes determination to ride 500+ miles across New York State. It takes grit and unshakeable purpose to become an Excelsior rider.

Excelsior riders are the heart of Empire State Ride, the small but committed group of riders who go above and beyond by raising $10,000 or more for cancer research at Roswell Park Comprehensive Cancer Center. Their dedication fuels discoveries, gives patients more options and brings hope to families touched by cancer.

What It Means to be an Excelsior Rider

Every Empire State rider commits to raising $3,500 to take part in the weeklong adventure from New York City to Niagara Falls. But those who raise $10,000 or more earn the distinguished Excelsior rider title, a badge of honor that represents more than just fundraising success. It’s a symbol of determination, compassion and belief in Roswell Park’s mission to end cancer.

All Excelsior riders also receive custom jerseys.

Check out our exclusive Excelsior jerseys!

White cycling jersey with blue and gold accents, featuring a large gold bike logo and "EXCELSIOR" text on the front and back. The jersey also displays sponsors and "One Mission to End Cancer" on the lower back.

There is opportunity to go beyond this, as well. Riders who fundraise $20,000 or more have the opportunity to designate their funds toward a specific research project, approved by the Scientific Advisory Committee (SAC) at Roswell Park Cancer Center. Check out the most recent SAC grant awarded!

Last year, 53 Empire State riders reached Excelsior status, each with their own story of why they ride and who they ride for. Some started planning months ahead, while others find creative ways to bring their communities together through events, challenges or heartfelt storytelling. No matter how they got there, they shared one thing: a drive to make a lasting difference.

And that difference is powerful. Every dollar raised through Empire State Ride supports innovative cancer research and clinical trials at Roswell Park. Even more incredible — for every dollar donated, Roswell Park secures an additional $23 in external funding. That’s real impact.

“We all have stories — friends, family go through this process — and you never know when someone you love is going to need the research. So, the work that Roswell Park does, if we keep funding that research and the clinical trials, it will benefit us, our friends and our family.”

A middle-aged man stands outdoors with trees in the background, wearing a navy blue T-shirt that reads "BE THE EXCEPTION." He is smiling slightly with his hands behind his back.

How to Go the Extra Mile for Empire State Ride

A smiling older man with short white hair and a bright pink beard wears a navy blue "BAY AREA FLYWHEEL" t-shirt, standing outdoors in front of green foliage.

At first, $10,000 might sound like a huge number. But many riders who’ve reached that milestone will tell you it’s achievable with a little planning, passion and creativity.

“I never like asking for the money, but for the right cause, it makes it that much easier. People are more prone to help when it’s a cause that’s dear to their heart. And, unfortunately, a cause like this … everyone’s had an experience with cancer. And it does make fundraising easier.”

Here are a few tips to help you go the extra mile:

Start early. The earlier you start, the more time you’ll have to build momentum and connect with potential donors. Setting your goals high from the beginning helps you stay motivated and inspires others to give big, too.

Use your resources. Empire State Ride offers plenty of tools to help, from fundraising guides and printable materials to social media badges and the Roswell Park Alliance Foundation app, which helps track progress and share updates.

Get personal. The most successful fundraisers tell their story. Share why you’re riding, who inspires you and how donations make a difference. Authentic stories create emotional connections that move people to give.

Offer small incentives. A small ‘thank you’ can go a long way. A handwritten note, baked treats or even a quick message to donors makes them feel appreciated. 

“Our most effective campaigns offer donors something in return, even small gestures like a doughnut or cookie, which show gratitude for their generosity.”

Stay consistent. Fundraising doesn’t happen overnight. Keep sharing your story, post updates about your training and remind people why you ride. Every conversation and social post counts.

A group of smiling cyclists wearing matching jerseys and medals ride past cheering spectators on a sunny, tree-lined street during a cycling event.
A smiling woman with long brown hair wears a gray "Empire State Ride to End Cancer" T-shirt, standing outside in front of a blurred green, leafy background.
A smiling older woman with gray hair wears a black cap, sunglasses on top, and a white t-shirt with a colorful graphic, standing outdoors with greenery in the background.

The Impact: Turning Donations into Discoveries

Behind every dollar raised through Empire State Ride is a ripple effect of hope and progress. Excelsior riders help fuel some of Roswell Park’s most impactful research — from studies on triple negative breast cancer to groundbreaking work in immunotherapy and gene therapy.

“To end cancer is optimistic but doable. And every day, we get closer. Empire State Ride is one of the things helping us get there.”

Thanks to the funds raised by riders, Roswell Park is pushing cancer research forward with new technology, expanded treatment programs and facilities designed to bring the next generation of cancer care to life.

When an Excelsior rider crosses that $10,000 milestone, it’s more than just a jersey — it’s about fueling discoveries, helping patients and bringing us one step closer to a world without cancer.

Join the Movement. Become an Excelsior Rider

If you’re already part of this incredible community, challenge yourself to reach new heights. Start early, share your story and set your sights on becoming an Excelsior Rider. Not part of the ride yet? Sign up today and start your journey.

Two cyclists in matching jerseys and medals stand side by side, holding their bicycles triumphantly over their heads. A river and city skyline are visible in the background.